Peugeot, has posted a substantial period of growth in the GCC for the first half of 2019 as the brand continues its resurgence in the region. With a 61% year-on-year increase in sales for the first half of the year, Peugeot’s range of stylish and innovative cars and vans is proving popular amongst motorists in the GCC.
This noteworthy regional performance comes as Groupe PSA – Peugeot’s parent company – announces H1 2019 sales of 1.9 million units worldwide alongside an increase of +0.3pt in market share in Europe.
Peugeot’s sales success in the GCC is thanks, in part, to the growing popularity of its award-winning flagship SUV – the 3008 – as well as the recently launched premium saloon, the Peugeot 508. Alongside its range of contemporary and intelligent passenger vehicles, Peugeot’s range of robust LCVs – the Boxer, Expert, and recently launched Partner – are gaining traction.
Rakesh Nair, Managing Director at Groupe PSA GCC, said: “We are operating in challenging market conditions, yet despite an overall decline in new car sales in the region we are very encouraged to see such a significant year-on-year growth in Peugeot sales. Since expanding our operation in the GCC, we’ve seen the brand go from strength to strength. In Q1 this year, we posted record-breaking sales results with a huge growth of 143 per cent compared to the same period last year.
“With our focus firmly set on Peugeot’s ‘Push to Pass’ strategy – Groupe PSA’s vision to become a global carmaker on the leading edge of efficiency and a benchmark supplier of mobility services – we are ready to take on the challenges facing the automotive industry and continue to accelerate towards further growth in the future. The Group’s aim is to increase its sales outside of Europe by 50 per cent by 2021 and to position its automotive brands in new markets.”
Groupe PSA recently opened a new plant in Kenitra, Morocco, with a production capacity of 200,000 vehicles. This new facility, at the heart of the Middle East and Africa region, will serve 80 markets and meet Groupe PSA’s highest standards – further supporting Peugeot’s ambitions in the region.