The PMV Manufacturers Power List 2024

Their leadership is rooted in a commitment to ongoing product development and service enhancement, constantly seeking innovative ways to make a significant impact on their customers and advance their industries.

The Manufacturers Power List 2024 is designed to honour the companies that have demonstrated outstanding market influence, visionary growth strategies and a steadfast dedication to innovation and customer satisfaction.

Bobcat

Gary Hornbacher
President, EMEA region

When it comes to compact construction equipment, Bobcat is the first name that comes to mind, both globally and in the Middle East. Under the umbrella of Doosan Bobcat, the brand has made significant strides in advancing its mission to empower customers to achieve more.
In the Middle East, the skid-steer loader is known less by its generic name and more simply as Bobcat. When a brand is the by-word for an entire class of equipment, it is a testament to its domination of the class or segment. However, the skid-steer loader is by no means what Bobcat is about. Building on this essential compact runabout, Bobcat has extended its range of equipment over the years to encompass the entire gamut of compact construction equipment, making the brand a one-stop-shop in this vital and popular segment.
In the last few years, Bobcat has successfully launched its ground maintenance equipment (GME) range in the EMEA region, revolutionising the way ground maintenance tasks are executed through unmatched efficiency and precision. It has also integrated Doosan Industrial Vehicle (DIV) into the Bobcat brand, resulting in a cohesive customer experience across global markets. In addition, it also undertook a comprehensive rebranding initiative that transformed Doosan Portable Power into Bobcat, creating a unified identity that resonates with customers worldwide.
Bobcat continues to lead in innovation, introducing ground-breaking advancements such as the world’s first all-electric skid-steer and compact track loaders, the S7X and T7X, as well as RogueX, its latest R&D conceptual project for an autonomous track loader, underlining the brand’s commitment to cutting-edge technology. This follows the introduction of the E19e 2-tonne electric mini-excavator at Bauma 2022.
Bobcat has also dived into the backhoe loader space with its latest addition, the B730 M-Series Backhoe Loader for the MEA market. Crafted at its sophisticated manufacturing facility in Chennai, India, this new addition to Bobcat’s backhoe loader range caters to the value market, meeting the evolving needs of customers in the Middle East and Africa.
With consolidated sales figures of $6.6 billion in 2023, Doosan Bobcat is poised to break into the top-10 largest construction OEMs in the world, gaining three positions to place 11th on the Yellow Table globally.

Caterpillar

Jim Umpleby
Chairman and CEO

Caterpillar Inc. stands at the forefront of global manufacturing, specializing in construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. Operating across all continents, Caterpillar functions primarily through three key segments: construction industries, resource industries, and energy & transportation. Additionally, the company offers financing and related services to support its expansive portfolio.
The Caterpillar brand encompasses a diverse line-up of 20 subsidiary brands, including the prominent Cat brand, Progress Rail, Kemper, Solar Turbines, Perkins, FG Wilson, and SEM. Known for its comprehensive product range, Caterpillar manufactures everything from skid steers to marine engines, including massive machines like the 1000-tonne Cat 6090 mining excavator. The company also provides cutting-edge technology products and a wide array of services such as equipment rental and financial solutions. Its customer base spans various industries including construction, mining, power generation, marine, oil and gas, forestry, landscaping, agriculture, paving, waste management, and quarry operations.
Financially, Caterpillar reported significant success in the construction equipment sector, achieving $37.5 billion in sales and revenues according to the 2023 Yellow Table. This achievement secured Caterpillar a commanding 16.3% share of the global market, surpassing competitors by a substantial margin.
A cornerstone of Caterpillar’s strategy lies in its robust network of independent Cat dealers. With 160 dealers and approximately 2,700 branches or facilities operating in 193 countries worldwide as of 2021, Caterpillar boasts one of the most extensive sales and service networks in the equipment industry.
Embracing a commitment to sustainability, Caterpillar has undertaken initiatives to advance clean energy solutions. Recent milestones include powering a mining operation entirely with an all-electric fleet for a zero-emission site, exploring hydrogen fuel cell applications for data centre backup power, and developing hydrogen fuel cell technology for line-haul locomotives. Additionally, the company has collaborated with data centre customers to provide standby power using engines capable of running on renewable fuels like hydrotreated vegetable oil (HVO) blended with diesel.
Caterpillar is also leading the charge in transforming the mining sector through its Automation, Connectivity, and Electrification (ACE) technologies. The company boasts the world’s largest autonomous fleet of haul trucks, with over 500 operating across 18 sites on three continents. Using Cat Command technology, Caterpillar has enabled the safe hauling of over 4 billion tonnes and covered over 145 million kilometres autonomously.

CNH Industrial

Gerrit Marx
CEO

CNH Industrial is a global leader in providing equipment and services tailored for the agriculture and construction sectors. It operates under renowned brands names such as Case IH, Case Construction Equipment, Steyr, New Holland Agriculture, and New Holland Construction.
CNH Industrial has showcased robust performance over the last few years, with 2021 being a successful year for the company, marking the year before the demerger of Iveco Group on January 1, 2022. This success was driven by a resurgence in product demand post the initial Covid-19 pandemic phase, sustained soft commodity prices, and the need for efficient transportation solutions.
Moving forward, CNH Industrial has solidified its position as the 20th largest construction equipment manufacturer globally, achieving sales amounting to $3.5 billion, as reported by the authoritative Yellow Table 2023 figures from International Construction. In the Middle East, Case Construction Equipment stands out as CNH’s flagship brand, distinguished for offering a comprehensive range of earthmoving machinery. This includes large crawler excavators and diverse equipment like dozers, wheel loaders, motor graders, compactors, and backhoe loaders.
Particularly noteworthy in the Middle East market are the Case 570T and 570ST backhoe loaders, celebrated for their robust construction, high performance, user-friendly operation, and competitive pricing. These models have garnered significant popularity and are among the best-selling offerings in the region. Similarly, the B series motor graders and newly introduced soil compactors from Case have also gained traction in regions like the Middle East and Africa.
Looking ahead, Case and New Holland Construction are strategically focusing on expanding their market presence with models that cater to diverse customer needs. Meanwhile, Case IH continues to dominate the agricultural machinery sector in the Middle East, establishing itself as a brand of choice among farmers and agricultural professionals.
Overall, CNH Industrial’s diverse portfolio and strategic market approach position it strongly in both the agriculture and construction sectors, reflecting its commitment to innovation, quality, and customer satisfaction across global markets.

Deere & Company

John May
CEO

Deere & Companym a prominent global manufacturer of construction, agricultural, forestry, and power equipment, boasts a diverse portfolio of 25 brands including renowned names like John Deere, Wirtgen (comprising Wirtgen, Vogele, Hamm, Kleemann, and Benninghoven), Kreisel, Hagie, PLA, and Bear Flag Robotics.
In fiscal year 2021, John Deere achieved exceptional results driven by robust demand across virtually all product categories and regions, marking it as one of the strongest years in its history. Sales and earnings reached record highs, with profitability hitting unprecedented levels relative to sales. This strong performance enabled the company to make substantial investments in advanced products, technologies, and growth initiatives.
The fruits of these investments were evident in 2022 when John Deere’s equipment sales reached $12.5 billion, securing a 5.4% market share globally, placing fourth worldwide, just 0.4% behind the third-ranked company.
While John Deere is a major player in the construction equipment sector, its presence in the Middle East equipment sales market is limited, with notable engagement primarily in the engines segment. The region’s representation of John Deere engines is notably strong through esteemed dealers such as Genavco in the UAE.
In contrast, other brands within the Deere & Company portfolio enjoy more substantial traction in the Middle East, particularly the Wirtgen Group brands. Even before Deere’s acquisition, Wirtgen’s specialized road-making equipment had garnered significant popularity in the region. Post-acquisition, brands like Wirtgen, Vogele, Hamm, Kleemann, and Benninghoven have continued their trajectory of success.
Across the GCC, especially in the UAE, Hamm rollers and compactors, Vogele asphalt pavers, and Wirtgen cold planers have been integral to several flagship road and highway projects. Kleemann plants have also played a crucial role in processing materials for these projects. Deere & Company maintains its tradition of partnering with prestigious local groups in the region, with Genavco serving as a key partner for the Wirtgen brands in the UAE.
Through strategic investments, strong market presence, and partnerships with local experts, Deere & Company continues to reinforce its leadership in the global equipment industry, ensuring innovation and reliability across its diverse range of brands and products.

Epiroc

Helena Hedblom
President and CEO

Sweden’s Epiroc, the 14th largest heavy equipment brand globally in 2023 according to the Yellow Table, boasts $5.2 billion in unit sales and commands a 2.3% share of the global equipment market. Originally a subsidiary of Atlas Copco until 2018, Epiroc transitioned to public ownership and specializes in mining, drilling, and rock excavation equipment, as well as diverse construction machinery.
In the Middle East, Epiroc offers a comprehensive range of products tailored for quarries and mines, including drill rigs, excavator attachments, loaders, trucks, mechanical rock excavation tools, raise boring equipment, rock drill tools, rock reinforcement systems, ground support systems, and ventilation systems for mining and boring applications.
Their primary focus is addressing critical customer needs such as reducing operational costs, maximizing equipment utilization, minimizing environmental impact, and enhancing health and safety conditions.
Epiroc is at the forefront of developing eco-friendly technologies and equipment. Collaborating with SSAB, a Swedish steel company, Epiroc has committed to sourcing fossil-free steel for its mining equipment manufacturing. They are expanding this partnership to explore the use of fossil-free steel in spare parts and components through additive technology.
Moreover, Epiroc leads in automation of equipment and processes. Earlier this year, the company introduced Deep Automation, an advanced suite of automation systems that manages loaders and trucks in underground mining operations.
This system enables real-time oversight of safety zones, production tasks, and autonomous traffic, thereby enhancing safety, reliability, and operational efficiency.
Demonstrating a strong commitment to sustainability, Epiroc has set ambitious goals to halve its direct CO2 emissions and those of its products by 2030. They are also continuously improving their health, safety, and environmental (HSE) standards for both operations and equipment, underscoring their dedication to sustainable practices and innovation in the heavy equipment industry.

Hitachi Construction Machinery

Kotaro Hirano
Chairman and CEO

Hitachi Construction Machinery operates globally, specialising in manufacturing, sales, and service of construction and mining equipment.
With 80 subsidiaries and 22 affiliates worldwide, it ranks as the eighth largest construction equipment manufacturer in 2023, boasting revenues of $9.2 billion and a 4% share of the global heavy equipment market .
Known for consistent growth, the company has achieved its recent market expansion on the back of strengthened value chain offerings, including parts and services, alongside robust sales in new machinery for construction and mining, aided by favourable foreign exchange rates.
Despite challenges in parts of Europe due to geopolitical tensions, Hitachi Construction Machinery maintained strong demand for its hydraulic excavators in North America, Asia, Japan, and Oceania.
In the Middle East, Hitachi Construction Machinery Middle East (HMEC), headquartered in Dubai, has expanded its footprint across the region and East Africa, excelling in construction and mining sectors. Partnering with Arabian Truck and Equipment Company (ATEC) as its exclusive distributor in Saudi Arabia, HMEC focuses on expanding in the mining segment under Saudi Vision 2030. Products like heavy loading shovels, large excavators, rigid dump trucks, and wheel loaders are key offerings.
In the UAE, Hitachi is among the most favoured brands when it comes to large excavators and loaders, especially in quarrying, which it provides to the local market through its dealer Middle East Crane Equipment Trading, based in Dubai.
Recently, Hitachi extended its dealer network into South Sudan through Ammars Company, further strengthening its regional presence. Looking forward, Hitachi emphasises sustainability with its electric dump truck, co-developed with ABB, which utilises electric power from overhead catenaries for eco-friendly mining operations.
The most significant developent for Hitachi in the region was the recent launch of its all-new ZX-7G excavator model range, which replaced its popular ZX-5G models.
Launched at a dealer and customer event in Oman in last winter, the ZX-7G range boasts significant reductions in fuel consumption, which is 17% less in the machine’s PWR Mode and 16% lower in ECO Mode. The new ZX-7G has already found great popularity in the GCC region, with big quarrying and aggregates companies, such as Global Mining Company in Oman.

Hyundai Genuine

Cho Young-chul
CEO

Hyundai Genuine, an intermediate holding company within the Hyundai Heavy Industries Group, oversees the key group subsidiaries of HD Hyundai Doosan Infracore and HD Hyundai Construction Equipment. Positioned to become a leading global entity representing South Korea’s construction machinery sector, Hyundai Genuine leverages synergies in research and development, procurement, and sales between its subsidiaries.
HD Hyundai Construction Equipment achieved the 23rd rank on the Yellow Table with $2.7 billion worth of sales in 2023. Meanwhile, HD Hyundai Doosan Infracore, now rebranded as Develon, shone brightly within the group as the 19th largest construction equipment manufacturer globally in 2023, boasting approximately $3.69 billion in sales.
Forecasted sales for both companies are poised to increase, driven by ongoing global economic stimulus measures and synergies derived from diversified product line-ups, cross-selling initiatives, and expanded sales networks.
In the Middle East, Develon offers an extensive range of construction equipment, including mini to large crawler excavators ranging from 2.7 tonnes to 100 tonnes, and wheeled excavators from 5-20 tonnes. The brand also features a comprehensive line-up of wheel loaders spanning from 11 to 36 tons, along with articulated dump trucks and a wide array of attachments tailored for specialised operations such as material handling and demolition.
Both Develon and Hyundai Construction Equipment are at the forefront of innovation. Develon introduced the groundbreaking Develon Digital Platform, a mobile application that streamlines equipment management into a unified interface, enhancing job-site productivity. Furthermore, the company made headlines with its Concept-X autonomous job-site solution in 2020, recently evolving into Concept-X2, which integrates a suite of interconnected machines for autonomous operations.
Develon is represented in the GCC region by some of the biggest equipment companies, such as German Gulf Enterprises in the UAE and Saudi Diesel Equipment in Saudi Arabia.

JCB

Anthony Bamford
Chairman

JCB, a prominent British manufacturer, specialises in a wide array of equipment catering to industries such as construction, agriculture, power generation, waste handling, recycling, and demolition.
Recently, JCB unveiled a groundbreaking online machine marketplace designed to streamline customer access to its extensive range of plant and equipment. This centralised platform allows users to browse through a significantly expanded selection of machines compared to previous offerings. Customers can now explore detailed specifications and view dealer-specific pricing, empowering them with comprehensive information to facilitate informed purchasing decisions.
The JCB Store enhances this experience by offering a broader selection of products, deeper insights, and increased flexibility to cater to diverse customer needs. Featured among the offerings are JCB’s full spectrum of mini excavators, site dumpers, vibratory tandem rollers, JCB Access ranges, and a curated assortment of light equipment.
In terms of market performance, JCB saw sales of $7 billion in 2023, which placed it among the 10 biggest global equipment brands. With a 3% global market share, JCB was the 10th largest equipment manufacturer in the world in 2023.
In the Middle East, JCB holds a dominant position in the market for backhoe loaders and extends its influence across large and mini excavators, wheeled loaders, skid-steers, and compaction equipment. Particularly renowned in the compact equipment sector, JCB not only leads in backhoe loaders but also excels in the Middle East’s telehandler market. The 3CX Eco backhoe loader, a staple in regional job sites, underscores JCB’s strong presence and reliability.
Looking forward, JCB champions hydrogen as a sustainable fuel source, pioneering the development and testing of hydrogen engines and hydrogen-powered machines for practical applications. The company is actively preparing to introduce a range of hydrogen-powered equipment in the near future, reinforcing its commitment to advancing eco-friendly solutions in the industry.

Komatsu

Hiroyuki Ogawa
CEO

Komatsu, the world’s second largest manufacturer of construction and mining equipment by sales volume, holds a dominant position in global markets, including the Middle East where it consistently ranks among the top three brands. On the Yellow Table, Komatsu commands a significant 10%-plus share of the global market, with construction equipment sales reaching $24.6 billion in 2023.
The UAE stands out as a key market for Komatsu, in which it claims an impressive 50% market share in construction equipment, the highest the company has achieved in any country worldwide. Komatsu aims to not only maintain but expand this leadership in the UAE, while also seeking to replicate this success across other GCC countries.
A unique selling proposition of Komatsu Middle East is its commitment to providing customers with equipment sourced primarily from Japan, ensuring the renowned Made-in-Japan quality that is highly valued in the region. Additionally, the company maintains flexibility with multiple sourcing options globally to meet specific customer demands.
Operational efficiency is central to Komatsu Middle East’s strategy, facilitated by its Dubai stock operation (DSO) facility located in the Jebel Ali Free Zone, alongside a dedicated parts warehouse in Dubai. The DSO facility strategically stocks new Komatsu machines sourced from Japan in advance, enabling swift delivery to customers to ensure uninterrupted project continuity.
This logistical excellence extends to parts management, where Komatsu aims to deliver essential maintenance and repair components promptly. By maintaining a comprehensive inventory of parts during normal times, Komatsu ensures quick response times during breakdowns, minimizing project downtime and maximizing operational efficiency.
Komatsu Middle East’s product portfolio focuses on top-selling categories such as excavators, wheel loaders, dozers, graders, and articulated dump trucks.
Continuously updating its offerings to meet regional demands, Komatsu has introduced the Dash-6 series of wheel loaders (WA480-6R, WA470-6R, WA430-6, WA380-6) tailored for Middle Eastern conditions. Moreover, the company has launched a specialised, low-ground-pressure version of the D155A crawler dozer optimised for desert terrains.

Liebherr

Jan Liebherr
President

The Liebherr Group, a family-run technology company, boasts a diverse product portfolio spanning 13 segments including earthmoving, cranes, concrete technology, aerospace, refrigeration, and hotels.
With $9.85 billion in sales, Liebherr rankd as the world’s seventh-largest equipment company in 2023, up by a place on the Yellow Table over the previous year. Liebherr’s total global market share of the construction equipment industry stood at 4.3%, which includes all the several product stream it operates in, from earthmoving and concrete equipment cranes to cranes of various sorts, such as mobile, crawler and tower cranes.
For over 70 years, Liebherr has been synonymous with a wide array of advanced products and services, emphasising practical engineering and consistent high quality to deliver customer value across all sectors.
Among Liebherr’s recent achievements are the deployment of a fleet of four driverless dump trucks for onsite validation of autonomous haulage. Liebherr is a known innovator and the company found Steinexpo in Germany to be an apt stage to showcase its latest technologies for a new, cleaner world, with its hydrogen drive R 9XX H2 prominent among its concept machines. A pioneering range of digital solutions and services were also showcased.
Liebherr has also earlier explored the potential of vegetable oil as an alternative fuel in its quest for greener machines.In the Middle East, Liebherr plays a crucial role as a crane supplier, chosen by key players such as Al Faris in the UAE, ACT, and Sankyu’s arm in Saudi Arabia. Sankyu KSA recently acquired two Liebherr all-terrain cranes—a 50-tonne LTM 1050-3.1 and a 180-tonne LTM 1160-5.2. ACT expanded its fleet with a 700-tonne LTM 1650-8.1, a first in Saudi Arabia, while Johnson Arabia added a 450-tonne LTM 1450-8.1. Liebherr tower cranes have also been integral to prestigious projects in Islam’s holy sites, including a NC-B 12-70 model in Madinah’s museum construction.
The Liebherr Group remains committed to innovation and sustainability, driving forward with technological advancements and expanding its global presence across various industries.

LiuGong

Zeng Guang’an
Chairman and CEO

For more than 60 years, LiuGong Machinery Corporation has been a leader in China’s construction equipment manufacturing industry. While LiuGong’s production encompasses some of the widest array of construction equipment – now ranging from compact equipment and massive earthmovers to cranes, road making machines and logistics and materials processing equipment, and more – the company has traditionally been among the largest wheel loader manufacturers globally.
Not only did it make its name in this particular segment, LiuGong continues to churn out loaders even today.
From building its first wheel loader in 1966, LiuGong has evolved to become one of the fastest growing global construction equipment companies in the world, offering a full line of extreme duty, intuitive machines for construction equipment owners constantly challenged to do more with less.
Products that LiuGong produces now are wheel loaders, excavators, rollers, motor graders, bulldozers, pavers, cold planers, skid-steer loaders, backhoe loaders, cranes, mining trucks, crushers, drilling rigs, diaphragm wall crabs, trench cutters, forklifts and material handling equipment.
With the company’s growth, first in China and then in overseas markets, LiuGong has also managed to expand its worldwide footprint with global acquisitions. The Chinese behemoth is the owner of Polish dozer specialist Dresta, which has contributed to LiuGong’s prowess in the dozer segment.
In the Middle East, LiuGong has made great headway recently by signing on the likes of Gargash in the UAE as its local distributor, in a renewed focus on the region and its specific countries. The LiuGong-Gargash combine aims to make the entire LiuGong range available in the UAE after local testing and proving, as part of the manufacturer’s Middle East focus.
LiuGong says it delivers opportunity to its employees, quality products and services to its customers, financial success to its investors, and community support in the regions it serves. Starting with the arrival of 500 workers in the provincial city of Liuzhou in 1958, today, LiuGong is a global company with 19 product lines, 20 manufacturing facilities, over 10,000 employees and 300+ dealers in more than 170 countries. The company’s consolidated sales were $3.9 billion in 2023, placing it 17th on the Yellow Table.

Manitowoc

Aaron Ravenscroft
President and CEO

Manitowoc offers a comprehensive range of mobile hydraulic cranes, lattice-boom crawler cranes, boom trucks, and tower cranes marketed under the brands Aspen Equipment, Grove, Manitowoc, MGX Equipment Services, National Crane, Potain and Shuttlelift.
Manitowoc historically operated as a product-focused company, enduring the difficulties of the volatile market cycles for new cranes. To achieve sustainable growth in sales and earnings, the company is placing greater emphasis on growing non-new machine sales (i.e., aftermarket parts, services, rentals, used cranes, and customer connectivity). Growing this part of the business will provide the company with more annuity-like revenue streams to lessen the impact of the crane market cyclicality.
After a programme of several years of aggressively reducing costs, modernising the product portfolio, and strengthening its balance sheet, Manitowoc shifted its strategy to growth in 2021, driven by four initiatives: grow the tower crane rental and aftermarket business in Europe; build out the China and Belt & Road tower crane business; accelerate new product development in all-terrain cranes; and expand aftermarket activities in North America.
In the Middle East, Manitowoc’s main claim to fame is in two streams: tower cranes and mobile cranes. In the tower cranes segment, the Potain brand is among the most sought-after in the Middle East’s construction sector. Several globally notable projects in cities such as Dubai, Riyadh, Doha and others in the region have been built using Potain’s flat-top, hammerhead and luffing-jib tower cranes, which have served on projects like the Burj Khalifa, the World Cup stadiums in Qatar and the UAE’s nuclear plant build. In fact, the popularity of Potain tower cranes in the Middle East has enabled Abu Dhabi-based NFT for Tower Cranes to become the world’s largest Potain dealer, allowing to branch out into servicing markets globally.
On the mobile cranes side. Grove is a recognised and in-demand brand for all-terrain and rough terrain cranes, and now also for truck cranes with the recent introduction of the Grove TMC250 truck crane model in the Middle East. Grove cranes are favoured in the region’s construction, oil & gas, infrastructure and rental sectors.
Manitowoc is the 31st ranked manufacturer globally on the 2023 Yellow Table, with sales revenues in excess of $2 billion.

Sandvik

Stefan Widing
President and CEO

Sandvik is a prominent global high-tech engineering group renowned for its innovative solutions that significantly boost productivity, profitability, and sustainability across the manufacturing, mining, and infrastructure sectors. With operations spanning approximately 150 countries and a workforce of about 40,000 employees as of 2022, Sandvik stood as the ninth largest player in the global equipment industry in 2023, the second Swedish company in the top 10.
According to the Yellow Table, Sandvik commanded a substantial 3.4% share of the global market in 2023, translating to impressive sales figures of $7.7 billion. The company’s comprehensive portfolio covers the entire customer value chain in mining, rock technology, and related sectors. This breadth is underpinned by substantial investments in research and development, customer insights, and a profound understanding of industrial processes and digital solutions.
Sandvik’s leadership extends across key domains such as equipment and tools, service offerings, digital solutions, and technologies that drive sustainability. Their prowess in automated and electric mining equipment, as well as eco-efficient rock processing solutions, underscores their commitment to advancing industry standards.
Moreover, Sandvik excels in metal-cutting tools, tooling systems, and digital innovations that enhance efficiency and automation in component manufacturing. Their capabilities also extend to industrial metrology technologies, additive manufacturing services, and metal powder applications, further solidifying their role as an industry leader.
Structured into three main business areas, each with dedicated divisions for research and development, production, and sales, Sandvik maintains a robust operational framework designed to meet diverse customer needs globally. In the Gulf Cooperation Council (GCC) region, their hydraulic crawler drills, top hammer drills with cab, down-the-hole drills, and tunnelling drills are particularly popular offerings.
Sandvik’s commitment to sustainability and cutting-edge technology is evident in their proactive stance on automated and alternative fuel solutions, especially in mining operations. Recent milestones include securing a $32 million order for battery-electric mining equipment in Canada and a $44 million contract for their AutoMine automated mining solution in Chile. Moreover, Sandvik continues to innovate on the environmental front, experimenting with vegetable oil to power their mining and construction equipment in collaboration with industry partners.

Sany

Liang Wengen
Chairman

Sany Heavy Industry manufactures construction and mining equipment, port machinery, oil drilling machinery and renewable wind energy systems.
The Chinese manufacturer is the world’s fifth largest, had a 5.2% global market share and saw equipment sales of $11.8 billion in 2023, according to the International Construction Yellow Table. Earlier, in 2021, the company achieved overseas revenue of $314.5 million, a year-on-year increase of 54%, and a compound growth rate of 30.1% in the past three years. Last year saw even greater growth, with the first quarter of 2022 showing a 161% year-on-year expansion, mainly due to the company’s steady improvements in the areas of management, digitisation, electrification and internationalisation.
The year 2022 also marked the 10th anniversary of Sany’s acquisition of Putzmeister, the German concrete machinery giant. Over the decade, Putzmeister has experienced steady growth and development with integration into Sany’s global network. Putzmeister’s sales volume grew from $522 million in 2011 to more than $836 million in 2021 under Sany’s ownership. With its R&D, manufacturing and sales network expanding to cover Europe, America and Asia-Pacific regions, Putzmeister has a broader global presence in 154 countries and regions. Today, nearly half of the concrete machines around the world bear the logo of Putzmeister or Sany.
Sany’s line-up of machines is one of the most comprehensive of any global manufacturer, with the company producing earthmoving, concrete, roadmaking and lifting equipment, as well as heavy vehicles. Among the many records that Sany has claimed over the years, the recent ones include the world’s highest tonnage record for a crawler crane at 4,500 tonnes with the SCC9800TM, the world’s highest concrete pumping delivery record to a height of 380 metres at a supertall construction project in Guiyang, China, and the world’s first 50 tonne all-electric, zero-emission mobile truck crane.
Sany is among the popular brands in the Middle East, where its recent successes include the delivery of a batch of more than 20 concrete pumps and transit mixers to a ready-mix concrete supplier in Jordan, and over 80 of its machines helping in the construction of the stadiums and venues for the FIFA World Cup in Qatar last year.
Sany is also looking at green solutions for the future, with initiatives such as a collaboration with Chinese battery manufacturer and Tesla supplier CATL for battery electric transit mixers and concrete equipment.

Terex

Simon A. Meester
President and CEO

Terex manufactures aerial work platforms, telehandlers, utilities industry equipment, materials processing machinery, and tower and rough terrain cranes for construction, maintenance, manufacturing, energy, recycling, minerals and materials management applications. The Terex family of brands includes Genie, Powerscreen, Evoquip, Fuchs, Franna, Terex Cranes, CBI, Simplicity and Canica.
For the full year 2021, Terex outperformed 2020: sales of $3.9 billion were up 26% year-over-year as end-markets recovered. The company expexts its 2022 sales to be in the range of $4.1 to $4.3 billion.
In order to support demand for electric products, Terex currently offers electric options for approximately 60% of its material processing equipment, and over 70% of Genie scissors and booms.
The company’s materials processing business is expanding the development of high-speed shredding product lines to be at the forefront of the recycling market. Manufacturing of high-speed shredder products will take place at a new, dedicated facility in Northern Ireland to support the ongoing growth and development of the Terex Ecotec brand.
Genie, Terex’s AWP arm, is one of the major global manufacturers of access equipment. In the Middle East, Genie has proactively tailored its offerings to the market’s demands and has always been popular with the construction industry and allied sectors. The brand’s heavy-duty and high-quality Genie Xtra Capacity™ (XC™) booms are a testament to its popularity and have become a staple on construction sites across the region. Furthermore, Genie is seeing more demand from other sectors in addition to the construction and infrastructure sectors, such as from the entertainment and facilities management markets.
In terms of technology, Genie offers an additional advantage with their Genie Lift Connect® telematics for customers in the UAE and Saudi Arabia. This is focused on delivering actionable data that can help customers proactively manage their fleet with preventative maintenance.
Meanwhile, Terex Cranes and Terex Franna are famous in the Middle East for their mobile and rough-terrain cranes (RTC). Terex recently introduced a Terex Franna pick-and-carry crane in the region, the 17-tonne capacity FR17C, built in India to target the Middle East with its specifications. On the RTC side, Terex’s Italian factory makes models from 35-90t in capacity and is among the market leaders in that segment both globally and in the region.

Tadano

Toshiaki Ujiie
President and CEO

For 75 years now, Tadano has been fine tuning the art of crane manufacturing, becoming one of the foremost mobile and crawler crane manufacturers in the world.
Established in 1948, the Japanese company has grown into a global giant, ranked 32nd in the world and with around $1.5 billion in revenue. It’s share of the global equipment market may look small at 0.6%, but when you consider that this has been achieved with only a line-up of cranes and related lifting equipment, the figures take on a different proportion and the company’s expertise in what it does shines through.
Tadano operates through six production centres in Japan, three in Germany and one in the US. The company’s Tadano Faun arm in Germany, which already manufactured and sold cranes in the EU and surrounding markets, was joined by the Tadano Demag production facilities when Tadano acquired the Demag brand of mobile cranes from Terex. Now, Tadano’s line-up of equipment covers all-terrain cranes, city cranes, rough terrain cranes, lattice boom crawler cranes, telescopic boom crawler cranes, truck loader cranes, truck cranes and aerial work platforms. The company also refurbishes its pre-owned cranes and sells them separately as used cranes.
Tadano’s corporate slogan is “Lifting your dreams”, and it says this refers not only to the goals and aspirations held dear by individuals, society and our company, but also to the ambition that turns dreams into reality.
In terms of its future vision, Tadano has made zero-emission and bringing green solutions to its products its goal. The company is developing fully electric rough terrain cranes with both taxiing and lifting operations powered by batteries. An electrified lattice boom crawler crane is also under development, with both these electric version providing performance on par with diesel machines.
In the Middle East, Tadano is an extremely popular crane brand. Among its recent successes is with regional lifting services major Al Faris, to whom it delivered rough terrain cranes this year. Kuwait’s NBTC also placed an order for a new Demag CC 8800-1 lattice boom crawler crane this year, while last year Aertseen bought 11 Tadano rough terrain cranes for its GCC operations and Pakistani engineering company Descon purchased four units for its UAE projects.

Volvo Construction Equipment

Melker Jernberg
President

Volvo Construction Equipment (Volvo CE), a division of the Volvo Group, ranks sixth globally among manufacturers, holding a 4.3% market share with $9.9 billion in equipment sales in 2023, according to the Yellwo Table.
Specializing in articulated haulers, wheel loaders, excavators, road development machines, and compact construction equipment, Volvo CE has seen growth in Europe due to infrastructure investments and rental segment recovery.
North America has also expanded, driven by increasing demand, while South America’s growth is fuelled by commodities. China’s market has remained steady, with other Asian regions like Korea and Southeast Asia showing upward trends.
Volvo CE leads in electromobility, pioneering environmentally friendly equipment. Its compact electric machines, the ECR25 Electric excavator and L25 Electric wheel loader, continue to sell well globally. The company unveiled the Volvo LX03 concept, an autonomous electric wheel loader, aligning with its goal to achieve net zero emissions by 2040.
In line with its environmental goals, Volvo CE has introduced an electric charging protocol, facilitating the shift to zero emissions with brand-agnostic software and plug specifications. The company also expanded its mid-size electric equipment offerings.
Safety is paramount for Volvo CE, which introduced an equipment collision mitigation system earlier this year to enhance job-site safety for personnel and machinery.
Volvo CE’s strategic focus on sustainability, innovation in electromobility, and commitment to safety underscore its position as a global leader in construction equipment, poised to drive industry standards towards a greener, safer future.
In pursuit of this goal in the Middle East, Volvo CE has this year made major moves in electric construction equipment, sending its electric excavators and loaders for customer testing in the UAE, prior to a future roll-out. The Volvo L120H Electric wheel loader was extensively operationally tested in Abu Dhabi with ALAS Emirates Ready Mix, in collaboration with FAMCO, the Volvo dealer in the country. The loader found favour with the customer, who termed it “extremely impressive”.
Meanwhile, at its Volvo Days customer outreach event in Sweden this year, Volvo CE further displayed its sustainability ambitions, unveiling a new line-up of pioneering products and solutions aimed at enabling sustainable change.

XCMG

Yang Dongsheng
Chairman

Xuzhou Construction Machinery Group Co., Ltd. (XCMG) is one of the recent and ongoing success stories in the world of construction equipment. The company manufactures a wide range of heavy equipment, including hoisting, mining, earthmoving, piling, road construction, concrete placement, lifting and access, tunnelling and fire-fighting machinery.
The company’s market performance has been a saga of success in the last decade, especially in the last five years. After a steady climb up the rankings, this year, the Chinese behemoth settled at third place in the global list of equipment makers, garnering 5.8% of the worldwide market and selling equipment worth $13.4 billion in 2023. Moreover, in 2022, XCMG ranked 65th in the list of China’s top 500 companies and 44th in the list of China’s top 100 manufacturing enterprises.
XCMG has already delivered its 100,000th wheel loader and one of the world’s largest mining dump trucks in 2022, customised for international customers. The company also unveiled one of the world’s largest tower cranes and pavers in China.
XCMG has established a marketing network made up of more than 2,000 service terminals, more than 6,000 technical experts, and more than 5,000 marketing and sales service staff, covering 183 countries and regions so as to constantly provide its worldwide customers with one-stop, integrated, highly efficient, and convenient pre-sales, sales, after-sales, and financing services.
XCMG is also a brand that the Middle East is very familiar with. In Saudi Arabia, its dealer Diesel Machinery Company (DMC) has been the authorised representative for 18 years now, and has seen the Chinese brand rise to become one of the top heavy equipment suppliers in the Kingdom in that time. Among XCMG’s major sales in the region last year was an order for 12 cranes to a customer in Riyadh, comprising the brand’s QAY500 all-terrain cranes and XCT110M truck cranes.
As the world moves to decarbonisation and emission reduction, XCMG is at the front of the revolution, launching the world’s first plug-in double drive hybrid crane in late 2021, with the XCT25 EV truck crane offering 25-tonne lifting capacity and 800km operating range. The hybrid model can be switched between only-battery, only-diesel and a combination of the two in its operations and can also be powered from a mains electric supply. XCMG has stepped up its electrification efforts with the introduction of the XES35 a giant 35-cubic-metre capacity all-electric shovel excavator for open pit mining.
In a significant move in the Middle East, XCMG also established its dedicated onsite project service system, training cente and warehouse in Dammam, Saudi Arabia, underscoring the region’s importance.

Zoomlion

Zhan Chunxin
Chairman

Zoomlion Heavy Industry Science & Technology Co. is mainly engaged in developing and manufacturing major high-tech equipment in the areas of engineering industry and agricultural industry. With more than 20 years of innovation and development, the company is now a global enterprise possessing 10 major categories and 56 product lines, as well as nearly 600 products.
Zoomlion is China’s first construction machinery company to be listed on both Shenzhen and Hong Kong stock exchanges, with registered capital amounting to S1.1 billion. The company has been a long-time member of the top global manufacturers’ club and occupied the 12th position on the Yellow Table with an estimated $6.1 billion in sales in 2023 along with and 2.7% market share.
The company aims to build a high-end equipment manufacturing enterprise integrating engineering machinery, agricultural machinery and financial services. The company operates 14 large industrial and technological parks in China.
Zoomlion also claims several world records in manufacturing, such as an all-terrain crane with the largest hoisting capacity in the world, truck-mounted concrete pump with the world’s longest carbon-fibre boom, the world’s largest level-jib superstructure-slewing self-climbing tower crane and the world’s highest elevating platform fire truck.
The company is also the owner of Italian concrete equipment specialist CIFA, which it acquired in 2008. The association of the two companies has resulted in significant technology transfer and R&D and marketing synergies, positioning both at the top end of their markets globally.
Zoomlion has enjoyed continued success in the Middle East in several equipment categories – right from selling 47 rough terrain cranes to a Middle East customer for oil field projects in 2019 to supplying its largest tonnage flat-top tower crane for the construction of the new terminal of Kuwait International Airport. The company’s ZRT850 is the first Chinese-made rough terrain crane to obtain approval from SATORP in Saudi Arabia for its jobs-sites.
Last year, Zoomlion’s Saudi subsidiary saw a small surge in contract signing with many large orders of the brand’s 37-tonne and 55-tonne excavators. Deliveries have already taken place and the first batch of equipment is being used in the construction of NEOM projects in Tabuk. Over 100 Zoomlion excavators are in operation in the area and the company’s Saudi subsidiary has set up a service outlet in Tabuk to care for the growing number of Zoomlion excavators in the market.

Daimler Truck

Martin Daum
Chairman

The parent company of such illustrious global truck brands as Mercedes-Benz, Fuso and Freightliner, Daimler Truck operates over 40 production sites around the globe that produce light, medium and heavy duty trucks, city and intercity buses, coaches and bus chassis.
The other brands under the company’s umbrella include BharatBenz, Setra, Thomas Built Buses and Western Star. In China, the company produces the Auman brand of trucks under the joint venture Beijing Foton Daimler Automotive in which it holds a 50% stake.
The Daimler Truck Group began trading as an independent listed company, DTG, on the Frankfurt Stock Exchange in December 2021 after its spin-off from Daimler AG (now Mercedes-Benz Group AG).
Daimler Truck is actively involved in contributing to the decarbonisation of the commercial vehicle industry and is pursuing the goal of putting CO2-neutral transport on the road by 2050. From 2039, Daimler wants to sell exclusively CO2-neutral vehicles in North America, Europe and Japan as well as make its global production CO2-neutral on the balance sheet. The manufacturer is relying on two complementary technologies, batteries and hydrogen fuel cells, for the power supply of its drive-trains.
In the Middle East, Mercedes-Benz trucks and vehicles have a long legacy of excellence and market dominance, enjoying a stellar reputation in various fields, such as long-haul transport, medium- and short-haul applications, last-mile delivery jobs and heavy construction applications, including transit mixers and concrete pumps. In fact, several concrete equipment brands that are popular in the region, such as Putzmeister, Schwing-Stetter, KCP and others, rely on chassis provided by Mercedes-Benz as original equipment to build their products on. The Actros and Arocs models from the brand are both among market leaders in their respective segments.
Another brand under the Daimler Truck umbrella – Fuso – is probably the most popular in its segment in the region, with several loyal customers. Recent Fuso deliveries include a big order supplied by Omani dealer General Automotive Company to the Sultanate’s Gulf Construction Company, which already has over 70 Fuso units in its fleet.
With an extensive line-up of battery-electric trucks already commercially available, Daimler Truck is refining its electric proposition further with models such as the eActros for both short- and long-haul use. Daimler Truck has also announced a joint venture with the Volvo Group for a software-defined vehicle platform to amplify digital transformation.

Ford Trucks

Ali Yıldırım Koç
Chairman

Ford Otosan has been manufacturing Ford Trucks trucks and tractors at its EskiSehir plant in Turkey since 1982. The company is a publicly traded entity company, where Ford Motor Company (41%) and Koç Holding A. S. (41%) have equal shares.
The EskiSehir plant is the biggest commercial vehicle production centre of Ford in Europe and currently manufactures tractors, construction trucks and road trucks. The Ford Trucks vehicles as well as their engines and engine systems sold in the international markets, including the GCC and wider Middle East, are developed with 100% Ford Otosan engineering. Ford Trucks aims to reach 81 export markets on three continents by 2024.
The EskiSehir plant is currently spread across a total indoor area of 88,000 square metres, along with 1.1 million square metres of open area. The plant’s production capacity as of 2022 was 15,000 units of trucks and tractors, 75,000 engines for Ford Trucks and Transit models, and 140,000 rear axles for the Ford Transit. To date, the EskiSehir plant has produced over a quarter of a million trucks and tractors, and more than a million engines.

Hino Motors

Satoshi Ogiso
President

Global auto behemoth Toyota Motor Corporation’s trucks and commercial vehicles arm, Hino Motors manufactures trucks, buses and industrial diesel engines. In 2022, Hino Motors saw a huge 18.7% rise in total unit sales of its trucks and buses. During the 2021-22 fiscal year, total unit sales of Hino increased by 24.9 thousand units to reach 158.1 thousand units.
Hino Motors, Isuzu Motors and Toyota Motor Corporation are partnering to electrify buses with a target to reach carbon neutrality by 2050. Isuzu and Hino plan to begin production of battery electric vehicle (BEV) flat-floor route buses in 2024 at Isuzu-Hino joint venture J-Bus Ltd. Additionally, Isuzu, Hino and Toyota will study the planning and development of a next-generation fuel cell electric vehicle (FCEV) route bus based on the BEV flat-floor route bus to be produced from FY2024.
Hino’s vision in its slogan is “Trucks and buses that do more”. To achieve this, the company said it focuses in three directions, namely, “Best-fit products incorporating safety and environmental technologies”; “Total support customised for each vehicle”; and “New activity areas”. In the region, Hino counts big names such as Al Futtaim in the UAE and Jam Joom in Saudi Arabia as its local partners.

IVECO

Olof Persson
CEO

With a legacy of over 30 years, IVECO is a global leader in commercial vehicles and is today dedicated to promoting the decarbonisation of transportation, being a prominent leader in natural gas and alternative traction vehicles that showcase the capability to achieve carbon-negative emissions. The solutions the company is adopting range from electric battery for short and medium-range missions to electric fuel cell for long-distance transport.
In the conventional ICE commercial vehicles space, the IVECO S-Way and T-Way are popular models in the Middle East. After the brand revamped its entire model range towards the end of 2023, the IVECO S-Way now combines a design with superior aerodynamics for fuel efficiency and heightened safety. Meanwhile the IVECO T-Way stands as a robust vehicle ideal for challenging terrains, perfectly suiting the Middle East’s demands in oil, gas and off-road applications.
Significantly for the Middle East, IVECO has an agreement with its Saudi Arabia dealer Arabian Auto Agency (AAA) for the local assembly of its S-Way and T-Way heavy-duty flagship models by AAA in the Kingdom, pointing the way for IVECO’s market growth in the region.

Paccar

Preston Feight
CEO

Some of the biggest light-, medium- and heavy-duty truck brands in the world, such as Kenworth, Peterbilt and DAF, are owned by global manufacturing group Paccar, which also designs and manufactures advanced diesel engines, provides financial services, information technology, and distributes truck parts related to its principal business.
In the Middle East, the brand that most readily represents the group is DAF Trucks, which manufactures trucks in the Netherlands, Belgium, Brazil and the United Kingdom for sale throughout Western and Eastern Europe, and export to Asia, Africa, North and South America and, of course, the Middle East.
Another Paccar brand, Kenworth Truck Company, builds premium commercial vehicles for sale in the US, Canada, Mexico and Australia and for export throughout the world. Peterbilt Motors designs, manufactures and distributes premium commercial vehicles in the US and Canada. Paccar delivers its products and services to customers worldwide through an extensive dealer network of 2,200 locations. Paccar Global sells the company’s products in more than 100 countries, and Paccar Parts operates a network of parts distribution centres, offering aftermarket support to customers of all its brands.

Renault Trucks

Bruno Blin
President

A part of the Volvo Group, French truck-maker Renault Trucks is a popular choice in the GCC owing to its reputation for robustness and the choice it offers of wide range of both new and used trucks, together with services adapted to a wide range of transport activities.
Renault Trucks has made major changes to its T, T High, C and K ranges in terms of design, driving comfort and on-board comfort. They continued this evolution with the arrival of new 11- and 13-litre Euro VI Step E engines which, combined with the integration of new technologies and dedicated services, provide fuel savings of up to 10% compared to its previous generation engines.
Renault Trucks has seen recent success in the Middle East. Among other orders, it has delivered 10 units of its K 380 P6x4 concrete mixers to UAE concrete company Sijimix. More success in the concrete domain has seen the company again supplying 10 Renault Trucks K440 P8x4 Heavy E5 transit mixers to Conmix, another UAE ready-mix company. Renault Trucks is also going big into electromobility and designed new systems to increase the energy efficiency of all-electric trucks. This effort is bearing fruit in the UAE, where Renault Trucks Middle East collaborated with Abu Dhabi Waste Management (Tadweer) and Al Masaood to introduce the region’s first 100% electric waste collection truck this year.

Traton Group

Christian Levin
CEO

The Traton Group is one of the world’s leading manufacturers of light-duty commercial vehicles, trucks and buses, owning brands such as Scania, MAN, Volkswagen Truck & Bus, Navistar and RIO.
The group has been on an upswing in recent times, achieving a one-third rise on sales revenue for 2021 to reach $32.1 billion. Traton has outlined its ‘Traton Way Forward’ strategy and set an ambitious margin target for 2024 – that of 9% return on sales for the group, based on the implementation of several strategic building blocks.
Higher volumes, further growth in its Vehicle Services business, the successful completion of the realignment of MAN Truck & Bus as well as further efficiency gains, for example, are expected to support a higher profitability. Traton is gradually introducing a common modular system for trucks and buses for all its brands. MAN Truck & Bus has finished testing autonomous trucks as part of its ‘ANITA’ project, with successful results that saw a MAN truck move autonomously around a port terminal, automating container handling.
Among recent news for the group in the Middle East, Dubai Roads and Transport Authority (RTA) announced a recent expansion of its bus fleet with a Dh1.1 billion order for 636 new buses, with MAN tasting success as 400 of the new buses are to be MAN ones, which will serve on city routes.

UD Trucks

Kouji Maruyama
President

UD Trucks, part of the Isuzu Group, has a wide product offering, covering heavy duty trucks, medium duty trucks and light duty trucks, as well as associated operational and financial services.
Isuzu Motors took over the ownership of UD Trucks in 2021 from the Volvo Group as part of a strategic alliance between Volvo and Isuzu. For UD Trucks, this alliance has brought about greater economies of scale and investment in next generation technologies to drive cleaner and more sustainable solutions across the trucking industry.
Among UD Trucks’ recent developments are the addition of the UD Active Steering feature to its flagship heavy-duty Quon in Japan, a technology that enhances safety and reduces driver fatigue. The company has also introduced the Euro 5 heavy-duty Quester and medium-duty Croner to emerging regions around the world that are moving to adopt more stringent international emission standards in a bid to cut pollution and improve air quality.
UD Trucks aims to become a sustainability leader in the commercial vehicle industry by 2025, supported by a four-pillar strategy: ‘Better for Logistics’, ‘Better for the Planet’, ‘Better for People’, and ‘Better for Business’.

Volvo Trucks

Roger Alm
President

Volvo Trucks, part of the Volvo Group, supplies medium and heavy-duty trucks to more than 130 countries and is one of the most popular heavy commercial vehicle brands in the Middle East.
Volvo Trucks began serial production of its new range of heavy-duty trucks in 2021, including the Volvo FH, Volvo FH16, Volvo FM and Volvo FMX. Improving the driver environment, safety and productivity has been the focus in the development of all four models, as well as a focus on making them more efficient than their predecessors.
Among other developments at Volvo Trucks has been the introduction of important new updates to its 11- and 13-litre Euro VI engines to further improve fuel consumption and drivability. Volvo has also developed its FH, FM and FMX trucks for electrified drivelines with production starting at the end of 2022.
A champion of decarbonisation, Volvo Trucks is engaged in furthering its vision for a fuel cell electric truck with an operational range comparable to many diesel trucks of up to 1,000km and a refuelling time of less than 15 minutes.