Case is hoping Libya can become a manufacturing hub for Africa as it expands its operation in the country.
Case’s heavy machinery presence in Libya goes back as far as 1842 and was a force until the 1970s with its Pocelain brand. With the country re-open for business, Case now has 600 machines installed.
Growth in international markets is high totaling over 60% of the group, and has been going up for the last three years with Libya a growing and important market for CASE.
“Libya is a relatively virgin market, logistically close to our Head Office in Europe and Libya is currently going through a construction boom, so I am very optimistic about our future,” Case CEO Al Ghazaly said.
Ghazaly added that local distributor Tanmia Haditha plans to expand operations in the east of Libya an area where “we expect the accelerated implementation of many projects over the next 3-4 years”.
He continued: “My future long term hope is that someday we would open a JV with the Libyan authorities to produce some machines locally. This would open up the possibilities of distribution to all of Africa using Libya as a base – this would be good for Libya and good for Africa.”