Emirates Motor Company Commercial Vehicles (EMC CV) – the authorized general distributor for Mercedes-Benz in Abu Dhabi and member of AlFahim Group – in partnership with Mercedes-Benz Vans MENA, organised the first ‘Vanchella Festival’ in the region to showcase its latest fleet of vans and mobility options.
The Vanchella Festival was launched at the Fairmont Bab Al Bahr Hotel & Resort in Abu Dhabi serving as a platform for the brand to unveil the latest range of vehicles in a fun, festive setting.
A selection of the new vans were turned into innovative experience zones to provide guests a way to creatively interact with the vehicles. Other vehicles on display included EMC CV’s Sprinter 4×4 VIP; the Department of Transport Links Sprinter mini-bus; the newly facelifted Mercedes-Benz Sprinter 2020, a van that elevates the benchmark within the large van segment with new technology and intelligence that can be tailored precisely to any customer’s needs. Being the first premium van to be launched in the region with the EURO 6 eco-friendly engine, the Sprinter was the main attraction at the event.
Amongst the most popular vehicles at the festival were the units retrofitted with a wheelchair lift to cater to people of determination and various 5-star customizations for shuttle Sprinters. The new V-Class was also displayed, focusing on safety, with demonstrations of the new driver assistance systems, front-end design, exterior colour choices and trim options.
Thomas Greipel, general manager of Mercedes-Benz Vans MENA said; “Our latest vehicles offer businesses high quality, innovative solutions that make workflow more efficient, all with the highest standards of safety. To bring this to life, we wanted to create a concept that would be fun, engaging and show our vehicles in their full potential. We are extremely happy with the turnout of our first Vanchella Festival and look forward to developing how we interactively showcase our products as solutions to specific customer needs.”
Bilal Alribi, general manager of Emirates Motor Company Commercial Vehicles in Abu Dhabi, added: “Our aim is to showcase the diversity, versatility, safety and advancement of the Mercedes-Benz vans range coupled with EMC CV’s unique customizations. Excellence drives us to provide the best; and, through this entertaining festival, we provided our guests with a glimpse of how we can add value and convenience to their mobility operations. This included, bespoke solutions for VIPs, innovatively converted people-movers, handicap friendly and accessible rides, among others which are becoming high in demand year-on-year.”
