AGMC, the official importer of BMW Group vehicles for Dubai, Sharjah, and the Northern Emirates, has unveiled its newly constructed Dubai Motor City showroom & service facility.
The facility, which covers over 300,000 square foot, will be the first automotive dealership in Dubai Motor City. Designed with the customer in mind, the state-of-the-art facility features specific spaces for BMW, MINI and BMW Motorrad, BMW i, BMW M, MINI Next and BMW Premium Selection, as well as a fully-fledged service centre.
To ensure an effortless customer sales journey, the new facility will provide a virtual sales consultation platform alongside first and second delivery experience programmes within specially designed and equipped delivery rooms. Before each order, customers will have the chance to configure their dream vehicle by utilising 4th Generation interactive car configurators within a dedicated sales area, coming to life on a massive LED screen.
AGMC’s talented product geniuses will be on hand to provide clients with a detailed description of each car, taking them through the variety of option profiles whilst sharing interesting facts about the brand and product range. To guarantee that clients enjoy every touch point of their sales experience, AGMC will be offering in-house financial services in collaboration with BMW Albatha Financial Services.
AGMC Motor City will also feature an array of digital services across their brand-new online service platform and offer a unique “Pit Stop service” option. Customers will be able to enjoy a fully digitalized service interaction via smart applications, and an online technical support platform, which can be used by customers to interact with the dealership’s experts’ technical team who can answer all inquiries whilst providing product support.
Clients will be able to utilise CitNOW, AGMC’s newly introduced digital video sharing platform, a tool which sends visual video updates to customers regarding their vehicle status and condition when the car is in for a checkup. The implementation of this new digital venture has elevated transparency between the dealership and its clients, minimising any communication
The service centre comprises of 34 work bays, 17 of which will be exclusively for fast-tracked queues, with the capability to service up to 100 cars per day. The dealership will also offer complimentary valet parking for clients, as well as a self-parking option, which contains 367 parking spaces at the impressive multi-story air-conditioned car park.