After successfully navigating the tough markets in 2020 Johnson Arabia has proved to be a leader in the rental industry and is now expanding its fleet. The rental company is awaiting the delivery of 112 machines to complement their existing fleet across the group. New models from JLG and Genie will start to arrive this month and will continue to arrive in batches over the next three months.
This investment by Johnson Arabia strengthens the company’s ambition to get to a fleet size of 1000 machines by the close of 2021. The majority of purchased machines will be delivered to their new location in Muscat, an existing location in Duqm, and the remaining units will be delivered to their headquarters in the UAE to help fulfil the growing demand locally.
Johnson Arabia attributes their higher local demand due to their superior service and support. Workshop manager Paul Farrell says: “Since our move from Al Quoz to Dubai Industrial city in late 2019, we have been able to refine and modernize our already impeccable service. This is mainly because of a new larger workshop and new talented workforce that has joined the team”
Johnson Arabia’s growth in Oman is also driven by the company’s leading presence in the local crane rental market for the last ten years and its focus on the AWP segment. To increase market penetration, Johnson Arabia has expanded its sales and operations team in Oman and is exploring new project avenues, specifically in oil and gas.
Gareth Conley, executive manager for AWP, says: “In spite of the dip in utilization in 2020 we are seeing a higher demand in the market. Along with the UAE, we have also welcomed an increase in requests in Muscat and Duqm in the oil & gas and construction sectors. This increase in fleet is to not only supplement this demand but to also increase our footprint in Oman.”
