Hartl is confident that with the help of its exclusive GCC dealer, FAMCO, it will be able to vie for the regional top spot “immediately”.
The brand believes that due to the fledgling nature of the Gulf’s mobile crushing and screening sector, it will be able to make an instant impact on the market.
Speaking to PMV during INTERMAT Paris 2015, sales director, Gerald Pastl, said that he expected Hartl to achieve the market-leading position in the GCC by some distance, despite the manufacturer’s status as a Middle Eastern newcomer.
“Hartl entered the mobile crushing and screening market two years ago; we presented our first products at bauma 2013,” he explained.
“We joined forces with FAMCO even more recently, during the final quarter of 2014. FAMCO is now the authorised Hartl distributor for the GCC countries. This is still quite a young relationship, but already intense.
“Right now, we are still in the process of introducing the concept of mobile crushers and screens to the market. These are new products on the international stage, and in the Middle East, even newer. Consequently, I think that with the support of FAMCO, Hartl will definitely secure the number-one spot in the GCC, and with a great distance to number two,” predicted Pastl.
Hartl had a selection of its mobile crushing and screening units on display at this year’s iteration of INTERMAT Paris, with models to fit excavators from eight tonnes, all the way up to 35 tonnes and above. The Austria-based equipment manufacturer also showcased its HCB 5000 portable screening plant during the French trade show, although this unit has not yet been officially launched in the Middle East.
“I think that if FAMCO and Hartl have a good start in the GCC, we should secure the top spot immediately,” Pastl told PMV.
“Our main competitor doesn’t have a dealer network in this region, whereas we have an extremely strong partner in the form of FAMCO. This will be a major advantage,” he concluded.
