Gotrade
Jaka Bolcina,Deputy general manager, Gotrade
Gotrade, the trading arm of Gorica Group, specializes in repair and servicing of commercial vehicle bodies and trailers and supply of spare parts. The company is the authorised dealer of Palfinger cranes in the UAE and represents other brands such as Normec, Wabco, Jost, Itas, Bpw, SAF Holland, Fuwa. Valx, Gigant, Lemmerz, Jantsa, and Aspock.
Established in 1990 in the UAE, Gotrade has expanded its presence with six offices and showrooms in the GCC. The company reported an 18% growth in revenue in 2018 compared to the previous year.
During 2018–19, Gotrade launched products such as truck-mounted attenuators, forklift attachments and automatic lubrication systems. The company delivered over 100 Palfinger equipment to various waste collection projects in the GCC.
Last year, Gotrade shifted its headquarters to a larger premises in Dubai that has a spare parts showroom, Palfinger experience centre, warehouse, hydraulic room, and service and maintenance area. Gotrade plans to invest more in developing new applications with its existing range of products and become a market leader in lifting solutions.
