Swaidan Trading (ANGE)
Swaidan Saeed Juma Al Naboodah,Managing Director
Swaidan Trading Co., the commercial vehicles and heavy equipment trading division of Al Naboodah Group Enterprises (ANGE), is an integrated organisation providing a broad spectrum of mobility solutions for customers in the passenger and goods transport industry.
Swaidan Trading’s product portfolio includes everything from vans with seating for 7 passengers to customised buses that can carry up to 100 passengers, as well as a comprehensive range of commercial vehicles and heavy equipment including pickups, cargo vans, light and heavy trucks, low speed special vehicles, electric trains, construction machinery and special equipment. Its service network covers the whole of the UAE, with workshops and spare parts outlets in Al Quoz and Umm Ramool in Dubai, as well as Abu Dhabi, Sharjah, Al Ain and Fujairah.
These are supported by mobile workshops to assist customers’ vehicles remotely, where necessary. In Oman, the company has service facilities in Muscat and Salalah.
The company boasts several firsts to its name, including the testing and validation of Euro 6 buses, introducing the first electric school bus to the UAE, as well as the first low-floor midi buses for public transportation with the RTA Optare Solo.
New brands and products launched by Swaidan Trading during 2019-20 include the Optare Solo public transport midi bus; Tatra all-terrain multi-axle all-wheel drive defence trucks; Ashok Leyland Partner LCV; Maxus D90 luxury SUV; Maxus V80 school minibus; Rotarex and Blaze Cut automotive fire suppression systems; Wabco aftermarket auto products; and TRP aftermarket spare parts for multi-brand trucks.
Swaidan Trading has an in-house training department for internal training as well as customer training. Training achievements include over 1000 man-hours of technical training conducted for customers and around 1000 man-hours of technical training conducted for internal staff.
Swaidan Saeed Juma Al Naboodah, managing director, Al Naboodah Group Enterprises, points out the company’s customer-centric initiatives in response to the COVID-19 crisis.
“In addition to our own sterilisation and safety measures initiated in all our workshops to protect the health and wellbeing of our staff and customers, we have introduced a number of sterilisation services available to our transportation fleet customers.
“These include interior and exterior sterilisation, as well as continuous interior sterilisation via the air-conditioning and ventilation systems. We also offer customised solutions to address the new safety norms due to the COVID crisis for our bus customers. In more specialised initiatives, we supported the DTC and Union Coop during the pandemic by converting an Ashok Leyland Falcon Bus into a mobile grocery outlet.”
With regard to the company’s post COVID-19 outlook and growth strategy for 2020–21, Swaidan Saeed Juma Al Naboodah comments: “We expect the overall business volumes and size of the market to shrink by 30% to 40% in the short to medium term as a result of the pandemic.
“However, we plan to drive expansion within our current product portfolio through our experience in the region, and by providing customised solutions for operators, such as offering a full package with fixed service costs, to provide the lowest total cost of ownership.
Another potential for growth is the logistics sector, which is expected to grow due to an increase in demand for door-to-door deliveries, and this will increase further once restriction on movements of people and goods have been lifted.
We also expect a slow, but steady increase in the demand for hydro-carbon fuel products across the world as countries begin to come back out of lock-down, which will jump-start projects in the oil & gas sector.
There will also be a big demand for special product modifications to enforce social distancing requirements on transportation and working vehicles.”
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