British lubricant brand Duckhams has announced its market entry in the UAE with the appointment of Emirates for Universal tyres as its exclusive distributor.
Founded in 1899 by British chemist Alexander Duckham, the history of Duckhams oils includes pioneering engineering developments in aviation, breaking land speed records and a motorsport heritage.
K.R. Venkataraman, global CEO, Duckhams said: “Despite being absent from the market for a while, our data shows time and again that Duckhams is still one of the most recognised lubricant brands amongst automotive consumers and trade professionals in many markets. We keep advancing our technology as it is our legacy. Our products are a testament to our respect for sustainability and our mission to keep the world moving. Emirates for Universal Tyres, part of Abdulla Al Masaood & Sons Group, will be our exclusive distributor for UAE. We are impressed by their commitment to Duckhams; together, we hope to achieve a strong position in the Middle East in automotive lubricants.”
Shaun Smith, general manager, Emirates for Universal Tyres, added: “We are both honoured and excited to have the responsibility for Duckhams. The iconic brand is well respected and loved by the automotive industry. Duckhams is here to drive innovation and that fits perfectly with our strategic plans — we are inspired by their values and aspirations and look forward to the journey ahead.”