S E Intermat and Hanley Wood, LLC have signed a memorandum of understanding to develop a brand new event: World of Concrete Europe.
S E Intermat is the owner and organiser of the INTERMAT trade shows, and Hanley Wood is a media, information, event and strategic marketing services company that serves the residential, commercial design and construction industries.
The new strategic partnership will place the firms at the forefront of Europe’s concrete industry market.
“We are very excited by this partnership, which is another major step in the worldwide development of World of Concrete subsequent to the launch of World of Concrete India,” said Tom Cindric, vice president of Hanley Wood Exhibitions. “Our Las Vegas show is an annual event with international reach, and so it is only natural for us to get together with one of the construction industry’s leading exhibitions and unite our knowhow as organisers.”
World of Concrete Las Vegas is due to take place this coming January, whereas Hyderabad will host World of Concrete India in October 2014. World of Concrete Europe will be piloted by Comexposium: the European event management company that organises INTERMAT trade shows.
Completing the line-up are INTERMAT Middle East, which will take place in Abu Dhabi in January 2014, and INTERMAT Paris, which is scheduled for April 2015.
INTERMAT exhibition director Maryvonne Lanoë said: “Comexposium’s construction business unit is delighted to have started up this international partnership which will contribute to the global reach of INTERMAT through one of its headline sectors: the concrete industry.”
Trade associations CISMA and SEIMAT – both members of the S E Intermat Board of Directors – will also support and contribute to the development of this new strategic partnership.
