German Gulf Enterprises (Bukhatir Group)
Mark Johnson,General Manager, German Gulf Enterprises
German Gulf Enterprises (GGE) provides engineering solutions and equipment for the construction industry, with a product portfolio that includes Putzmeister concrete equipment, Doosan construction equipment, Atlas truck-mounted cranes, Probst handling equipment, Liebherr concrete equipment, AGG generators and Skyboom aerial work platforms.
GGE’s UAE-wide branch network includes full multi-brand workshop facilities, parts warehouses and an extensive construction equipment and plant hire fleet.
GGE is also one of the largest hydraulic solutions providers, with globally-renowned partners such as Bosch Rexroth, Danfoss, Hagglunds, Hydac and Aventics.
To help customers maintain equipment fleet productivity, GGE ensures fully-equipped workshops and a stock of aftermarket brands such as Mobil Lubricants, Luchs Batteries, US Batteries, Donaldson Filters and Power Tools from Bosch and Milwaukee.
GGE’s Welding & Cutting division provides a range of engineering solutions and consumables supplies from brands such as Kemppi, Hypertherm, Messer, Kemper, Tag Pipe, Lastek and Abicor Binzel.
Recently, GGE refurbished its workshop in Abu Dhabi and its warehouse in Dubai which houses its parts distribution centre. Supply chain competency has helped GGE fulfil orders throughout the pandemic. Through effective inventory management, GGE has managed to deliver Putzmeister concrete pumps from stock despite factory lead times stretching up to six months, compared to the usual lead time of 3–4 months.
“We estimate demand as accurately as possible by spending more time with customers to understand their changing requirements while also investing in the best inventory management systems. This helps us stay ahead of their needs and ensure we have equipment and parts in stock, especially taking into account the disruptions to the global supply chain,” says Mark Johnson, general manager, German Gulf Enterprises.
GGE is also expanding into new industry segments such as facilities management with industrial and cleaning solutions from VLX, Truvox, and Canicas.
