The North American division of Volvo Rents has changed its name to BlueLine rental.
The move comes following the $1.1bn divestiture of the rental firm from Volvo Group to Los Angeles-headquartered Platinum Equity.
“The launch of our new identity represents an exciting milestone for the company,” said Scott Hall, president of BliueLine Rental. “With Platinum Equity’s support, we have new opportunities to grow and build on the fundamentals that have made us so successful – our commitment to service and the way we treat our valued customers and employees.”
BlueLine Rental will continue to offer small-to medium-sized construction equipment to customers in the fields of construction, oil and gas, industrial manufacturing, infrastructure, power, and quarrying and mining. The rental firm will still procure machinery from Volvo Construction Equipment.
“We have worked closely with the management team to ensure a seamless transition and we are excited to help the business achieve new levels of success,” commented Louis Samson, the Platinum Equity partner who headed the $1.1bn transaction. “We are excited about BlueLine’s prospects and are committed to helping it thrive as an independent company with a new identity.”
With its network of 130 stores across North America, BlueLine Rental will focus on the short-term rental of equipment, including Volvo CE compact excavators, compactors, wheel loaders, backhoe loaders, compaction equipment and skid-steer loaders.
