Dayim Equipment Rental (Dayim) has a fleet size exceeding 5000 units and operates from eight full fledged depots and six remote locations across Saudi Arabia, Qatar, Kuwait and Bahrain.
Since the beginning of 2022, Dayim has made major investments in the expansion of its fleet and facilities, telematics implementation and dealership operation.
Andy Carter, regional general manager, Dayim Equipment Rental, explains: “We are adding new product lines mainly focusing on green and sustainable products, for example, solar tower lights, hybrid generators and UHP jetting units. We have implemented our own telematics control center and service hub at our headquarters in KSA; all our equipment are fitted with the latest technology telemetry and this will be monitored and managed remotely from our service nerve center. We offer our customers tailored dashboard access to their rental fleet showing selected indicators adding to efficiency and productivity.
Dayim also started a dealership operation this year with Manitou’s exclusive distribution and service in Saudi Arabia.
“We sold 90% of the stock within Q1, and we are looking forward to add further leading machinery brands under our dealership portfolio to be able to offer our customers the full PMV range of capital equipment when they want to purchase. We have also established our own training facility and support team to offer a wide range of training services for example IPAF, O&G HSE and material handling operations,” says Andy.
Dayim was recently awarded the ‘PMV Fulfillment Centre’ for the Red Sea and Amaala Projects in Saudi Arabia. This is an exclusive contract for not only Dayim’s core offering but also providing a managed service where Dayim supplies all the equipment required to support the project, in addition to providing onsite training, testing and inspection.
“We were also awarded a major contract for turnkey power supply to a mega sporting event upcoming in Qatar later this year. Our Qatar operation will supply, install and maintain this significant quantity of power generators and provide our client with bespoke telematic dashboard showing the live performance of the machines,” says Andy.
Andy points out the growth indicators for the equipment rental industry in the Middle East, and why rental is the more attractive option for contractors and end users.
“As the price of oil increases, all major oil producing countries are accelerating their production capacities, and these revenues are being used to diversify their economies and reduce their reliance on oil. Non-oil revenue, for example in Saudi Arabia, is accelerating investment in tourism infrastructure and green technologies.
“Despite a forecast in increased activity, liquidity is still the biggest challenge for our clients. So, why would any company invest valuable capital in non-core business or assets when rental can offer the flexibility to invest capital in core business and people.
“We are already among the top three rental companies by revenue and fleet size in all our markets. Our key sectors of growth are oil and gas, events, and mega infrastructure projects. We are forecasting unprecedented growth in all our target market sectors. For the first time in many years, demand is outstripping availability, and we have experienced this with our existing supply chain partners so much so we had to delay the start of our UAE operations. We are planning to launch our UAE operations in Q1 2023 and then expand into Oman, Iraq and India,” says Andy.
Dayim Equipment Rental is featured as a rental market leader in the PMV Rental Power List 2022.