Raimondi Cranes has unveiled a new corporate identity and vision which involves investing extensive resources into two core areas of business: a new production facility implementing lean-manufacturing innovative techniques, and the development of 14 new flat-top cranes that have been optimized according to customer feedback.
Diego Borgna, CEO, Raimondi Cranes, said: “We are delighted to present a new visual identity for Raimondi Cranes, one that builds on its long heritage within the global construction industry. For the past two years we have been working on reshaping our vision with heavy investments into a new manufacturing facility, and by allocating substantial resources to our R&D department. The strategic decision to rebrand echoes recent innovations and encapsulates the company’s embraced vision of being the most responsive global leader in scalable heavy lifting solutions.”
The overhaul of the company’s visual identity, a process that occurred over 16 months, represents a milestone for Raimondi as it is the company’s first full rebranding in decades. The renewed look and feel is confident, dynamic, and contemporary.
The new logo pays homage to Raimondi’s legacy by placing focus on one of its strongest design elements, the ‘R’ icon, while simplifying and modernizing it to signify efficiency and innovation. Raimondi’s signature shade of red has been replaced with a monochrome schema, conveying the company’s modernized approach. Touches of the heritage red will still be implemented on Raimondi’s products—the core of its business—symbolic of the idea that past and present can coexist in growth.
“Retaining Raimondi’s heritage and values was a top priority. The new branding reflects our evolving positioning and growing market ambitions with the aim of raising expectations. We will use it to drive expansion into new markets together with a series of new products, services, and solutions,” said Diego.
The rebrand will be rolled out over the next two weeks following the launch of Raimondi’s refreshed website. The official unveiling of the brand will take place at Bauma from October 24-30, 2022, in Munich, Germany.