Chinese auto manufacturer Great Wall Motor (GWM) has officially launched its first regional parts distribution centre for the Middle East region in the UAE.
With this launch, GWM, supported by Swaidan Trading, the exclusive dealer of GWM in the UAE, aims to enhance its after-sales services and further fulfil the needs of its customers in 22 markets across the Middle East and North Africa, GWM wrote in a statement.
As part of GWM’s broader service excellence plan, the launch seeks to shorten the logistics cycle while enriching the parts range. The plan, launched six months ago, elevates the satisfaction rate of end-users and dealers and expects to achieve much more, the statement noted.
During the launch ceremony, GWM held fruitful discussions with its dealer representatives from the Middle East region. The discussions included a wide range of topics, focusing on improving after-sales service and developing a top-notch system for parts management, GWM said.
The regional parts distribution centre aims to optimise parts supply, response speed and parts-related operations, as well as accelerate the improvement of the network layout in the service system.
This launch milestone proves Great Wall Motor’s commitment to expanding its presence further in the Middle East market, bolstered by the launch of its first Middle East OEM office in Dubai in March of 2022.
Commenting on the development, Tony Sun, Managing Director of Great Wall Motor Middle East said, “The Middle East Parts Distribution Centre marks a first milestone towards achieving our strategic expansion objectives of Great Wall Motor’s services in this region.
“Developing our after-sales service system brings Middle East customers an enhanced experience, which is exactly the people-oriented service spirit that Great Wall Motor has always had. We expect that this strategic cooperation with our partners will push GWM forward.”
GWM has recently launched a number of new products in the Middle East, such as the TANK 300, Haval Dargo and Poer King Kong. Post a gradual steady enhancement of the supply capacity of its parts centre, the Middle East market will soon witness the introduction of GWM’s zero emissions brand “ORA”, as well as HEV products from both the Haval and TANK brands.