New Holland Agriculture’s local distributor in Kenya, CMC Motors Group Limited (CMC) has announced a major shift in its business strategy which is to move away from the mass-market passenger vehicle segment in Kenya.
For over 75 years, CMC Motors Group Limited has been a widely successful and established name in automotive and agricultural sector with presence in East Africa including Kenya, Tanzania, and Uganda, New Holland Agriculture wrote in a statement.
Today, CMC continues to invest and refocus growth efforts towards the agriculture mechanisation in its territory, the statement from New Holland noted.
CMC’s change in strategy follows closely on the heels of the Government agenda to transform and rapidly grow Kenya’s agriculture sector.
The agriculture sector is the backbone of the East African economy, contributing approximately 33% of Kenya’s Gross Domestic Product (GDP). CMC aims to further strengthen its agriculture sector interests in the region with plans to expand and continue selling its agricultural machinery portfolio.
New Holland will continue to provide the same service, products and parts offerings currently received, and will be there every step of the way to support its customers through its ongoing partnership with CMC. There is no change concerning the availability of New Holland’s products in this region.
Commenting on the development, Özkan Eren, New Holland Business Director, Middle East and Africa said, “New Holland has built a strong presence in Kenya, Tanzania, and Uganda through our long-term partnership with CMC. We have been at the forefront of the mechanization process, gaining an outstanding leadership. Now, we as New Holland are ready to meet the current growing demand in Kenya, Tanzania, and Uganda.”
He said, “We will continue investing in technologies and products that match the specific needs of our farmers and it is certain that we will support our local partner, CMC on their new business strategy to remobilise their focus on agriculture mechanisation.”