Posted inPMV

INTERVIEW: Digitalisation to play a key role in driving the growth in the industry

In an exclusive interview with PMV Middle East, Joel Quadra, UAE Country Manager at Manlift Middle East, reveals key factors that will drive growth in 2023

Joel Quadras, UAE Country Manager at Manlift Middle East
Joel Quadras, UAE Country Manager at Manlift Middle East

What is your outlook for 2023–22 concerning rental equipment demand and asset utilisation?

At Manlift we see a positive outlook for 2023 and beyond as we continue to develop our fleet and our people. Upon reaching a major milestone of 15 years in the industry we are more confident than ever that our core values and operating system – The Manlift Way, will continue to enable us to deliver the best customer experience. We continue to innovate through adding niche machines to our fleet including more hybrid and electric solutions. In addition, we anticipate digitalization playing a key role in the years to come, with this in mind we have enhanced our customer experience through our portal and App – My Manlift.

What are Manlift top-performing market segments?

At Manlift we offer a range of innovative and customized solutions for our customers across multiple market segments. Within construction, facilities management, logistics as well as Oil & Gas we have provided key solutions for working at height. In addition, we will continue to diversify developing our activities in aviation and events. 

What were your company’s most prominent rental projects during 2022–23?

Expo continues to be a key project for Manlift. Since its conception, we have been onsite supporting a diverse range of projects within the Expo. After years of planning and flawless execution during the Expo event period, we are proud to have delivered the best customer experience for “The Worlds Greatest Show”.  With over 120 machines supplied during the event and over 200 machines supplied during the construction phase, Manlift were determined to ensure safe and efficient working at height at Expo 2020. In addition, we used this opportunity to focus our machine supply on our innovative and sustainable solutions derived to align with the Expo 2020 Theme. In particular, our supply of electric and hybrid machines as a more sustainable solution. Although Expo 2020 itself has ended, the job continues with the announcement of Expo City. Through our multi year experience at this project we are confident that we can support all the jobs to be done at height.

Please elaborate on the expansion of your rental fleet; introduction of new brands, products, and services; training programs; and other customer-centric initiatives during the past year.

 The Manlift Group foresees a strong future as a leader in the industry as we plan to continue our growth across the region in line with our vision, “to be the first choice for jobs done at height.” 

The UAE continues to represent a fantastic opportunity for Manlift and as a group; we are dedicated to investing further and expanding our operations and fleet. As mentioned, we will continue to innovate through adding niche machines to our fleet including more hybrid and electric solutions to ensure we can supply our customers with custom solutions for any job to be done. In addition, the launch of our My Manlift customer portal and app allows our customers to access and manage their rentals on the go. With My Manlift, you can take complete control of your rental journey, from hire to off-hire, and all your needs during your rental. Our customer portal and app enable you to manage your invoices and quotations and provide an overview of your spending compared to the previous year.