IVECO, a trailblazer in sustainable transport, has taken significant strides in fostering solutions that are harmonious with both people and the environment. With a legacy of over 30 years, the company is dedicated to promoting the decarbonisation of transportation. Today, the manufacturer is a prominent leader in natural gas and alternative traction vehicles, showcasing the capability to achieve carbon-negative emissions.
The crux of IVECO’s philosophy is integrating innovation into the development of advanced technologies that cater to future customer demands. As a result, the solutions they intend to adopt range from electric battery for short and medium-range missions to electric fuel cell for long-distance transport.
Prioritising eco-friendliness, IVECO has introduced the eDAILY in Europe, a fully electric iteration of the IVECO Daily, retaining its diesel counterparts’ agility, transformability, payload and cargo volume. This step emphasises IVECO’s commitment to presenting advanced and eco-friendly products across all mission spectrums.
In the Middle East, the promotion of sustainable transport comes with its unique challenges. As such, the manufacturer’s direction is to design transportation methods that are efficient, safe and environmentally sound. This is augmented by its unwavering commitment to innovation, ensuring perpetual technological enhancement. IVECO’s research and development processes, guided by sustainability and customer obsession, also envisage the future needs of its clientele.
The IVECO S-Way and T-Way, its heavy-duty flagship models, were successfully launched in Saudi Arabia by its dealer, Arabian Auto Agency (AAA), at a dedicated event. AAA will assemble these models locally, signifying significant market growth in these models. Notably, in the last year, Saudi Arabia experienced a surge in order intakes, tripling from the previous year.
The IVECO S-Way combines a new design with superior aerodynamics for fuel efficiency and heightened safety. Moreover, it ensures driver safety in every situation, with a redesigned and reinforced cab to provide high levels of passive safety, while the Advanced Driver Assistance Systems help the driver to operate efficiently, reducing fatigue on the road.
Meanwhile, the IVECO T-Way stands as a robust vehicle ideal for challenging terrains, perfectly suiting the Middle East’s demands in oil, gas, and off-road applications. It has incorporated state-of-the art technological solutions to exceed all expectations in productivity, payload capacity, safety, and driver comfort.
With a comprehensive authorised dealer network across the Middle East, IVECO’s parts are dispatched directly from their Turin facility. The company’s strategy pivots on uptime and performance, protecting the genuine parts brand identity and further amplifying the network’s reach in alignment with its overarching dealer network strategy.
Witnessing a burgeoning demand for natural gas in the Middle East, IVECO continually refines its innovations in alternative fuels. The company, a pioneer in producing natural gas vehicles in Europe, sees the adoption of such vehicles as a socially and economically sound investment.
Anticipating new trends and technologies, IVECO recognises the potential in the heavy range for the upcoming decade. Aligned with Saudi Arabia’s Vision 2030, the nation is among the pioneers in enforcing the Euro 5 emission restrictions. IVECO noted that it stands prepared to harness the potential, and is the first commercial vehicle manufacturer to comply with it, as well as the opportunities offered by Saudi gigaprojects, which are witnessing an unprecedented heavy machinery demand both on and off-road.
In the upcoming 12 months, the focal points for IVECO in the Middle East, particularly Saudi Arabia and the UAE, revolve around ensuring competitive Total Cost of Ownership (TCO), providing tailored repair and maintenance contracts, and bolstering after sales support. Companies like Globe Marine, Arasco, and Saudi Electricity Co – benchmark businesses within the long haulage distribution and municipality sectors – are some of the clients who have already witnessed the impressive capabilities of IVECO’s latest models in the kingdom.