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IVECO and MOET launch the IVECO T-Way off-road truck in Oman

IVECO and Muscat Overseas Equipment and Trading Company LLC present the new IVECO Heavy Range to the Oman market in special launch event

IVECO T-Way Oman

The IVECO T-Way off-road truck made its official Oman debut yesterday at a launch event held by the Muscat Overseas Equipment and Trading Company LLC (MOET), the truck brand’s dealer in Oman, together with IVECO.

The launch event, held at the Crowne Plaza Muscat, saw the presentation of the new IVECO Heavy Way range to the Oman market, with the highlight being the IVECO T-Way, the off-road vehicle designed and engineered for the toughest missions in the most extreme conditions.

The launch event follows IVECO appointing MOET as its official dealer in Oman on December 14, 2022. During the event, divided into a morning and an evening session, MOET and IVECO highlighted the market opportunities with the new IVECO T-Way. The evening, dedicated to customers and local authorities, saw the participation of dignitaries such as the Italian Ambassador in Oman, Pierluigi D’Elia.

More than 200 guests attended the official launch and viewed all the new trucks. They were familiarised with the technical features of the new IVECO heavy-duty range and appreciated the new innovations in the trucks. During the vehicle walk around, IVECO product experts were at hand to explain the features and how the IVECO T-Way is best suited and designed for the Middle East region’s market conditions.

Shahram Falati, IVECO Middle East & Africa Business Director, said: “With this event we are happy to introduce the new IVECO Heavy Range “DRIVE THE NEW WAY” in the Sultanate of Oman with the support of our new official partner Muscat Overseas Equipment Trading Co LLC. This partnership confirms our aim to consolidate the IVECO presence in the Middle East through excellent aftersales services and commercial coverage. The launch of the IVECO T-Way brings into the market a new generation of advanced fuel efficiency, versatility, performance and livability. This event is another clear sign of IVECO driving the road of change.”

Marco Torta, Area Manager for Middle East, commented: “IVECO has a strong presence in the Sultanate. In this market we have successfully sold around 1,000 heavy trucks (Trakker) in the past 10 years and I am confident that the new IVECO T-Way and IVECO S-Way will be appreciated by our old and new customers, especially concerning reliability, strength and the high adaptability to match any mission.”

Bala T Chatoth, CEO of MOET, said: “Starting our journey in 1972, we have successfully demonstrated our commitment in establishing ourselves as an equipment solutions provider with unmatched aftersales support, and with the new partnership with IVECO, we would like to keep our benchmark high in meeting customer expectations, providing the right truck for the right application to achieve the business goals of our stake holders.”

IVECO T-Way: reliable and productive heavy-duty truck

According to IVECO, the T-Way builds on the heritage of robustness and reliability of the brand’s long lineage of off-roaders. It introduces state-of-the art technological solutions to exceed all expectations in productivity, payload capacity, safety and driver comfort. These characteristics of extreme toughness, high performance and reliability are clearly expressed by the theme of the advertising launch campaign: “TREAT IT BAD”.

The manufacturer added that the IVECO T-Way has been designed to offer best-in-class performance in every off-road mission, robustness and torsional rigidity. It carries over from its predecessors the robustness of the high-resistance steel chassis with a 10mm thick frame, with a Rail Bending Moment at the top of the segment at 177kNm. The front axle has a maximum capacity of up to nine tonnes.

Hub reduction on the rear axle is standard to maximise strength and performance. The new heavy-duty rear suspension system for Tandem axles optimises vehicle weight and improves off-road performance with greater ground clearance and a better departure angle.

The IVECO T-Way delivers all the power needed for traction and PTO with IVECO’s reliable and efficient Cursor 13 engine (13 litres) that develops up to 470 horsepower. The engines are coupled with the proven 16-speed HI-TRONIX automated gearbox, which now also features new functions specifically intended for off-road mobility including a Hill Holder function to help departure on steep slopes, Rocking Mode to help recover traction in slippery conditions and Creep Mode for ultra-low speed when idling.

For the on-road sections of the mission, the Ecoroll function uses the vehicle’s inertia when travelling downhill enhances the transmission’s efficiency. HI-TRONIX represents the state-of-art in the automated transmission sector and delivers the perfect gearshift strategy for every application.

Carrying over Trakker heritage with bigger payloads

The IVECO T-Way has been designed for efficiency and productivity, with a host of features and lower kerb weight, added the statement from IVECO. The low kerb weight has been further reduced by 325 kg compared to the Trakker with the new design of the tandem support on the rear axles, which is now a single-piece casting component.

IVECO added that the T-Way is set to become a favourite of body builders for its extraordinary flexibility. With both rigid and articulated versions, it has the widest offering of driveline options on the market: Partial Wheel Drive on 6×4 rigid and articulated and 8×4 rigid models; as well as All Wheel Drive on 4×4 and 6×6 rigid and articulated, and on 8×8 rigid versions.

The All-Wheel Drive range has been extended with new 4.0, 4.2 and 4.5 metre wheelbase models, which can transport special loads with no modification to the chassis. The new HI-MUX electric and electronic architecture is fully compatible with the latest-generation control systems.

The new PTO line-up includes a new high-performance sandwich PTO that delivers up to 2,150 Nm torque. This extreme versatility, width and depth of range, and extensive choice of variants makes the IVECO T-Way the perfect truck for all types of bodies and vocational missions.

Cab design centred on driver comfort and safety

The cab of the IVECO T-Way shares the driver-friendly design of the IVECO Way range, with its sleek, aerodynamic lines. Available in two versions – AD short cab and AT long cab with standard or high roof – it is focused on functionality to facilitate the driver’s daily work.

The entire driver area has been created to provide a practical and easy-to-live-in environment. The comfortable and ergonomic driver’s seat, together with the new-concept multi-function steering wheel, ensure excellent driver comfort.

Driver safety is paramount in the harsh conditions typically faced by the IVECO T-Way. The vehicle is designed to provide maximum protection, with safety features which far exceed the type-approval requirements. The new braking system features EBS as standard, full disc brakes are available on PWD models across the range.

IVECO WAY RANGE: complete line-up for every heavy-duty mission

The IVECO Way Range now offers an extensive heavy line-up of vehicles for every mission:

• IVECO T-Way the toughest vehicle on the heavy market that takes performance, reliability and versatility to the extreme;

• IVECO S-Way ON for long haulage on highway where fuel economy is key;

• IVECO S-Way ON+ for regional and light off-road mission. The perfect trade-off between performance and reliability;

• IVECO S-Way OFF the junction between S-Way and T-Way which replaces Trakker 4×2 rigid and articulated.