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Al-Bahar introduces Cat Certified Maintained programme: “Own with confidence, sell with ease”

CCM programme offers benefits for both buyers and sellers of pre-owned Cat equipment, ensuring optimal performance and minimal downtime

by Staff Writer
Cat

Al-Bahar, the authorised dealer for Cat construction equipment and engines in the UAE, Oman, Bahrain, Kuwait and Qatar, has introduced the Cat Certified Maintained (CCM) programme that improve performance and reduce downtime.

Calling the programme a “revolutionary approach to used machine ownership”, Al-Bahar’s announcement said that the CCM programme offers benefits for both buyers and sellers of pre-owned equipment from the world’s leading equipment manufacturer. Through ongoing dealer-performed maintenance using only Genuine Cat Parts and Fluids, CCM machines ensure optimal performance and minimise downtime.

This meticulous care translates into an obviously higher resale value, thanks to the programme’s seal of authenticity. 

Ali Jubran, Vice President – After Market, at Al-Bahar, said: “The pre-owned equipment market is a cornerstone of our region’s industry. The CCM programme provides both buyers and sellers with much-needed peace of mind. Sellers can be confident their machines will command a premium price, while buyers gain the assurance that they are acquiring a machine meticulously maintained to factory specs.” 

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Benefits of the Cat CCM programme 

  • Increased Resale Value: CCM designation signifies a machine’s adherence to rigorous maintenance standards, enhancing its value in the pre-owned market. 
  • Peace of Mind for Buyers: Purchasing a CCM machine grants buyers the confidence that the equipment has been impeccably maintained using only genuine parts. 
  • Reduced Downtime: Regular, expert maintenance by Al-Bahar technicians minimizes the risk of unexpected breakdowns and costly repairs.
  • Extended Machine Lifespan: Following factory-recommended maintenance schedules with genuine parts optimizes performance and longevity. 

More information on the CCM programme is available on Al-Bahar’s webpage at https://www.albahar.com/company/promotions/cat-certified-maintained/ or at Al-Bahar’s locations throughout its territories. Al-Bahar, which has been operating for more than 80 years, offers an extensive range of new, rental and used products as the authorised dealer of Caterpillar products, covering construction, power generation and materials handling equipment.

Sharjah-headquartered Al-Bahar also provides comprehensive support solutions comprising technology solutions, parts and services across a myriad of industries.