Heiko Schulze has been appointed the new general manager of National Automobile Industry Company (NAI).
A joint venture between Daimler AG and E.A. Juffali and Brothers, NAI is based in Saudi Arabia.
The company has been assembling Mercedes-Benz trucks in the kingdom for more than 40 years. Together with its distribution arm, Juffali Industrial Products Company (JIPCO), NAI represents Mercedes-Benz Trucks and Buses, Freightliner, Western Star, and MCV Buses.
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According to the company, Schulze has more than 30 years of experience in the automotive sector, working with Daimler AG in Germany, Poland, and Russia.
Schulze commented: “Mercedes-Benz and Juffali are both very strong brands in their own right, with an excellent reputation in the kingdom.
“Together they form a solid partnership and will continue building on the success of Mercedes-Benz vehicles in the region. Our number one priority is to increase levels of customer satisfaction through providing commercial vehicles you can trust, and after-sales solutions that will lower customers’ total cost of operation.”
