POWERPLUS has revealed that it is seeking a channel partner for the Middle East and North Africa (MENA) region.
The US machinery and vehicles manufacturer has identified Dubai as the ideal location for prospective distributors.
Moreover, the manufacturer says that it is happy to consider entering into a non-exclusive arrangement, leaving potential partners free to supply additional brands.
“As of now, we are delivering products to the MENA region ourselves,” explained Marcus Ong, managing director of POWERPLUS’ international division.
“We are actually looking for a distributor in Dubai. However, we are not necessarily looking for an exclusive partnership; just an authorised distributor. Dubai is a trading hub, so if we tie down with one distributor, we may not be able to capture the other markets,” he told PMV.
POWERPLUS is targeting Dubai due to its position as a commercial centre for the MENA region. As Ong explained, the manufacturer has existing aftersales support facilities in the Emirate, making it the ideal location for regional distribution activities.
“Dubai is the main trading hub in that area,” he commented.
“Lots of traders there already buy products from POWERPLUS to export to other territories, such as Iran, Angola, and Yemen.
“In terms of aftersales support, we already have a spare parts centre in Dubai to service the region,” added Ong.
Last week, POWERPLUS showcased a wide range of its construction equipment and vehicles at bauma China 2014. Speaking at the Shanghai trade show, Ong said the combination of competitive prices and effective aftersales support means that the manufacturer – and its prospective channel partners – are well placed to grow the brand’s Middle Eastern market share.
“We provide good value; high-quality machines at reasonable prices,” he said.
“We also deliver rapid aftersales support, which is very important when it comes to construction machinery. Time is money, so any time a machine is down, we are able to quickly rectify the problem,” he concluded.
For in-depth coverage of bauma China 2014, check out the January 2015 issue of PMV Middle East.
