Volvo Construction Equipment (Volvo CE) has teamed up with Hollywood action hero Dolph Lundgren, who’s famous for films such as Rocky IV, Universal Soldier and The Expendables, to showcase the ultimate in excavator endurance in stunt-filled mini-movie Pump It Up.
The film which was shot in a quarry outside Eskilstuna, Sweden, features Lundgren playing a drill instructor in an army bootcamp and testing the toughness and versatility of Volvo CE’s excavators.Â
During a series of extraordinary stunts, the machines are seen pulling Dolph Lundgren atop a huge concrete block across an unknown desert location, flipping gigantic tires across a muddy track and taking part in what is thought to be the world’s first ever excavator pull-up – fulfilling the film’s final message that they really are ‘excavators for any challenge’. All of this is set to the iconic beat of the 1989 hit song ‘Pump up the Jam’ by Belgian music group Technotronic.
Bill Law, senior vice president of corporate communications at Volvo CE, said: “This is a good demonstration of the flexibility and strength of our excavators, from the small to the mighty. The result is a feel-good mini movie with Hollywood impact. Some of these stunts are a little out of the ordinary, but we wanted to be daring and set ourselves a challenge to push them further. Our excavators work hard every day at construction sites all over the world, something that requires precisely that power and stamina, together with skilled operators behind the wheel.”
Lundgren said: “This job was probably the most unusual role I’ve ever taken on. It was fascinating to see Volvo’s excavators and its skilled operators performing all the various physical exercises – with absolutely no movie stunts involved. Honestly, I didn’t think it was even possible. Being born in Sweden, I have a long relationship with this classic Swedish brand. As a young boy, I rode in the back of my dad’s Volvo. To me, Volvo represents some great Scandinavian values, like clean design, excellent quality and a true care for the environment. I’m really pleased to get this opportunity for us to work together.”
Watch the video here
