Continental aims to strengthen its foothold in the Middle East with its first office in Saudi Arabia, established through a joint venture with Almutlak Trade & Industries, Continental’s previous distributer in the country.
In addition, Continental has inaugurated its first warehouse facility in Jebel Ali, Dubai, which will act as a hub connecting plants in Europe, North America and South America with the brand’s distribution partners in the Middle East.
Jon Ander Garcia, regional manager, Continental Africa & Middle East, said: “The opening of the new office marks an important milestone for the brand not only in Saudi Arabia but also in the Middle East. We believe this new partnership will allow us both to grow and to strengthen our relationship with Saudi Arabia, and the region as a whole.”
“The region has proven to be a key market for Continental since the establishment of the brand’s regional representation office in 2009. With the inauguration of the first-ever warehouse facility in the UAE, we are confident that our customers will reap the benefit of our premium services and enjoy seamless experiences,” he added.
With regard to products, Continental will launch a digital tyre monitoring platform, ContiConnect, in 2019. Designed especially for commercial vehicles, the new platform helps fleets to maximise efficiency and send alerts if tyre pressure deviates from the defined value. ContiConnect follows the 2018 Middle East launch of ContiPressureCheck, a monitoring system for buses and trucks that continuously monitors tyre pressure and temperature via sensors placed inside the tyre.
