Continental’s ‘Vision 2030’ strategy for the Tyres business area is focused on the systematic customer-centric alignment of the organization and all its business activities. In addition, the Tyres business area is targeting further profitable growth and, in a fast-changing market environment, aiming to set itself apart from the competition in respect of sustainability and through digital solutions.
In particular, the Tyres business area is looking to expand its share of the growth markets of Asia and North America. In the passenger and light truck tyres segment, the focus will be on growing the global business with tyres for electric vehicles and ultra-high-performance tyres. In the truck and bus tyre segment, the Conti360° fleet services offering will be a key driver across all regions. At the same time, Continental’s specialty tyre business, which covers two-wheeler and race tyres, as well as tyres for many different industrial applications, is also set for further growth, notably in the agricultural tyres segment.
“Excellent tyres are and will remain our DNA. They have made us one of the world’s largest tyre manufacturers. Now, with our ‘Vision 2030’ strategic programme, we are setting the stage to build on what is already a position of strength. Going forward, smart digital tyre solutions and the realization of ambitious sustainability goals will be decisive for our success and as differentiators in the marketplace,” said Christian Kötz, head of the Tyres business area and a member of Continental’s Executive Board. “The new ‘Vision 2030’ strategic programme underlines our aspiration to systematically align our organization with the development of customer-oriented solutions and to put customer needs at the center of all our activities.”