Tata Motors has unveiled the new avatar of the Tata Safari, rolled out of the line from its plant in Pune. While the Safari makes its way to the showrooms, leveraging the power of digital, Tata Motors has also launched the Tata Safari Imaginator suite, power packed with interactive features using Augmented Reality (AR), for customers to explore the Safari virtually at their preferred location.
Guenter Butschek, CEO & MD, Tata Motors said: “The Safari is our flagship offering to connect the aspirations of the discerning and evolved Indian customer. It had introduced India to the SUV lifestyle and in its new avatar, will carry forward this rich idea to build further its legacy. The new Tata Safari is ideal for families and groups with a multifaceted lifestyle, who prefer to drive together for work or leisure, as it offers an unmatchable combo of an exceptionally strong lineage, robust build quality, premium finishes and the 4Ps of Power, Performance, Presence and Prestige to ‘Reclaim Your Life’. We look forward to making the Safari rule the Indian roads once again.”
The new Safari further builds on the legacy of prestige and outstanding performance by combining Tata Motors’ Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the renowned D8 platform from Land Rover. This adaptive architecture allows for further drive train enhancements including all-wheel drive and possibilities of electrification in future.