Ford and Cafu have announced a new strategic partnership to enable refuelling through Ford’s Sync communications and entertainment system in the UAE. The technology tie up will mean that Ford and Lincoln customers will be able to order fuel seamlessly and directly from their infotainment systems. This is a first-of-its-kind partnership and service in the region and is now available to citizens and residents of the UAE.
“Our partnership with Ford marks a new era of convenience in motion enabled by technology and innovative thinking. It is another step forward in our long-term vision for CAFU of making life better through greater car connectivity, predictive enabled features, and innovation evolving the consumer experience towards further convenience and ease of use to make operating a car simpler and smarter. Ford and Lincoln customers in the UAE will now be able to make the refuelling experience predicative and easier than ever before with CAFU, making visiting and queuing up at a petrol station a thing of the past,” said Cafu founder and CEO, Rashid Al Ghurair.
Ravi Ravichandran, Middle East executive director at Ford Direct Markets, said: “At Ford, customers are our top priority and we strive to do the very best in providing them with a complete peace of mind. The unique partnership with CAFU through the Sync infotainment system in our Ford and Lincoln vehicles underscores our commitment and demonstrates our efforts to better serve our customers in the UAE.”
The partnership will benefit Ford and Lincoln customers in the UAE owning 2017 model year vehicles onwards, that are equipped with Sync communications and entertainment system. The integration will allow customers to connect to their Cafu account via Bluetooth on their Android Operating System enabling them to make a refueling order while keeping their eyes on the road. In a move to enable further ease of use, Ford and Lincoln customers will also be able to use the infotainment systems voice command option to book their refueling slots anytime and anywhere.
As part of the technology integration, the teams at Cafu and Ford have worked to build predicative features that will alert the customer to refuel when the fuel level gauge hits 20 per cent or less. A pop-up prompt to refuel will automatically appear, leading to the next available Cafu refueling slot based on the selected location notified by the customer.