Alas Emirates Ready Mix (Alas), a business division of Abu-Dhabi-based conglomerate Bin Fadel Holding which manufactures and supplies ready-mix and dry mix concrete and building materials, has taken delivery of 20 Mercedes-Benz Arocs mixer trucks from Emirates Motor Company (EMC), the distributor of Mercedes-Benz commercial vehicles in Abu Dhabi.
Bilal AlRibi, general manager-commercial vehicles, EMC; and Petr Celis, general manager, Alas Emirates Ready Mix.
Alas started its operation in the UAE in 2008 in Mafraq, Abu Dhabi, with two batching plants, 50 mixer trucks including 38 Mercedes-Benz models, 8 concrete pumps, 12 trailers, 5 cement bulker trucks, and 2 wheel loaders. During 2011–2014, the company expanded to the Western region of Abu Dhabi, erecting batching plants in Sila, Barakah, Liwa, and Madinat Zayed. In 2015, Alas acquired two more plants in Yas Island and erected four additional plants in Abu Dhabi, one each in Jebel Dannah and Riyadh City, and two plants in KIZAD.
Prominent projects delivered by Alas include the Barakah Nuclear power plant; Qusawera Airbase; Al Ain Airport; residential, commercial, industrial, and infrastructure developments in the Western Region and Abu Dhabi. Alas is also involved in the developments on Yas Island (Yas South, Yas West, Water’s Edge, Warner Brothers projects, and others). Khalifa Port, KIZAD, Etihad Rail, and Emirates housing developments are also part of the ongoing projects of Alas.
The latest acquisition of mixer trucks increases the company’s fleet to 138 mixer trucks including 112 Mercedes-Benz models with mixer capacities ranging from 9m3 to 12m3, 34 trailers and bulkers, 24 concrete pumps and 11 wheel loaders.
Alas has enjoyed a strong partnership with Mercedes-Benz and EMC since the beginning of its operations. Alas employs Mercedes-Benz trucks to perform a full range of deliveries ranging from the supply of raw materials such as aggregates, cement, water, and equipment to delivering final products in the form of ready-mix, dry mix concrete, and blocks.
Eng. Petr Celis, general manager of Alas Emirates Ready Mix, says: “Our Mercedes-Benz trucks help us to provide superior services with efficiency and excellence. They are durable and reliable when it comes to transport, safety, and comfort for our manpower. The overall build quality of the trucks is excellent, which perfectly matches with the brand promise of Mercedes-Benz. Furthermore, the maintenance services are stress-free, and spare parts are readily available.”
It is equally important to have a dealer that can handle problems and overcome challenges.
“EMC is an excellent provider of after-sales service and has never disappointed us. They have always supported us with the best technical services and availability of the full range of spare parts. Even if there is any issue unrelated to the truck chassis, EMC steps in and solves the problem. Qualities such as these make EMC our preferred supplier,” says Celis.
Emirates Motor Company Commercial Vehicles (EMC CV), a member of Al Fahim Group has been the authorized general distributor for Mercedes-Benz in Abu Dhabi and Al Ain since 1962. From the beginning, dedicated customer service has played a major role in the company’s success.
EMC was also the first Mercedes-Benz distributor in the Middle East to be awarded ISO Certification in 1994 and is currently certified to the ISO 9001:2008 standards. EMC markets, distributes and services all Mercedes-Benz vehicles, from luxury saloons to the largest trucks, and provides Mercedes-Benz qualified service with high and consistent availability of genuine parts. Customer-oriented marketing programs, designed to provide comprehensive support to its loyal clientele, remain EMC’s primary focus.
Radim Lakomy, operations manager, Alas Emirates Ready Mix, says: “All our equipment are in a very good working condition not only because of the guaranteed life of the equipment but also our maintenance processes and operator/driver training. Training is among the core activities required to be done before handing over trucks to our drivers. We emphasize on regular training so that drivers are aware about the trucks’ driver-assist and safety features.”
Alas plans to expand its operations to North Africa and enter related businesses such as manufacturing cementitious materials and blocks, logistics and transportation services in the next 2–3 years.
“As a company that was established during the 2008 economic crisis, and on the basis of our growth, we remain optimistic about the future with trust in the UAE government and its leaders. We aim to remain a leading ready-mix concrete supplier in Abu Dhabi while also expanding to other markets,” says Celis.
