The new of edition of Farming Simulator 22, the agricultural simulation game from publisher and developer Giants Software, features BKT tyres, available to gamers to equip their virtual tractors and agricultural machinery.
BKT products that will be included in the simulation include the Agrimax V-Flecto, Agrimax Force, Agrimax Teris, Multimax MP522 and Ridemax FL693M.
The debut on Farming Simulator confirms the brand’s willingness to explore the digital world further. This follows the launch at EIMA 2021 of the BKT Virtual Experience, BKT’s new virtual space with a gaming interface, where users can interact and discover the latest news from the company in 3D.
The BKT Farming Simulator Challenge will start on November 29, involving seven Farming Simulator talents. In a series of skills tests, participants will have to prepare a field, sow it, harvest it and sell all in the shortest possible time and thus earn the title of best virtual farmer. The goal of the initiative is to strengthen the BKT brand and its awareness also among the new generations.
To do so the company will collaborate with some of the best Farming Simulator players. These are Killercroc88 from Italy, Arikson and MrAdamo from Poland, StarkPanzer and Makam from Hungary, En3rgie5 from France and Cornhub who will represent the German-speaking area. It will be possible to follow the exciting challenge on both Youtube and Twitch.
Lucia Salmaso, CEO, BKT Europe, said: “We are a brand that takes risks, and what better platform than Farming Simulator to do it? For BKT it is important to explore every area related to the industries in which we are present (agriculture, OTR, industrial), including gaming. Farming Simulator is a great opportunity to bring the general public closer to the agricultural world, a sector to be discovered. That’s why we’re big fans of the game and happy that gamers now have the opportunity to choose us also virtually.”
Martin Seidel, account manager, Giants Software, added: “We are pleased to have gained another well-known international partner in BKT for our Farming Simulator brand. This new partnership once again underlines the importance of our product within the agricultural industry. With tires from BKT, our players now have the opportunity to configure their machines even more individually.”