Al Masaood Group, one of Abu Dhabi’s leading business conglomerates, marked its 24th consecutive year of participating in the Abu Dhabi International Petroleum Exhibition and Conference (Adipec) this year, with a prominent showcase of innovative and sustainable industrial solutions for the oil & gas, utilities, power, manufacturing and nuclear sectors in alignment with the UAE’s Energy Strategy 2050 and Net Zero by 2050 strategic initiatives.
An extensive range of products and services were showcased by Al Masaood through its Industrial Divisions, including Al Masaood Projects & Engineering Services Division (PESD), Al Masaood Power Division, Al Masaood Industries and other arms.
The Al Masaood Group’s presence at ADNEC was in the venue’s Hall 3, where stands 3430 and 3530 hosted the company’s divisions, as well as some of their global principals and technology partners, including KSB and KSB Service, Quartzelec, PACT, TubeFit Engineers, Leroy-Somer, Lamtec and others – serving as a platform to foster partnerships and collaborations, connecting with industry peers and customers.
Speaking about Al Masaood Group’s participation in Adipec, Hani El Tannir, CEO, Al Masaood – Group Industrial, said: “As pioneers in the industry, we are dedicated to providing cutting-edge technology and solutions that support our business strategy and contribute to the UAE’s vision of a more sustainable energy sector. Al Masaood’s commitment to driving innovation is marked in our 24th consecutive year of presence at Adipec.”
Innovation, sustainability and efficiency were the main hallmarks of Al Masaood’s product lineup at Adipec 2023, said the group in a statement.
Al Masaood Projects & Engineering Services Division (PESD) led the charge in providing the UAE’s energy sector with engineering equipment solutions from supply to installation, commission, and maintenance.
Innovation at the core of Al Masaood Group
Dr Khursheed Alam, General Manager, Al Masaood Projects & Engineering Services Division (PESD), said: “Innovation was at the heart of our showcased solutions at Adipec 2023, and this global platform allowed us to demonstrate the breadth and depth of our integrated energy portfolio. Our featured innovations have the power to revolutionise the industry, bringing efficiency, data-driven maintenance, and enhanced performance. Further, our exhibits on safety, security, and environmental protection underline our efforts to prioritise the well-being of personnel and the preservation of our ecosystem.”
During Adipec, Al Masaood PESD introduced various high-quality products and services, including KSB’s Reverse Engineering Scanners and intelligent monitoring systems that minimise energy consumption, operational expenses and downtime.
The General Manager, KSB Service LLC, said: “KSB Supreme Serv started as an independent Joint Venture company with Al Masaood in 1999 for aftersales of KSB pumps. So we do all the troubleshooting, installation commissioning and also supplying spare parts and doing the lifecycle of the pumps servicing and optimisng their operations.
“Al Masaood is one of the biggest names in the market, not only in oil & gas but also in other sectors. So associating with them has been very beneficial for us. We have been participating in Adipec with Al Masaood since as long as I can remember, and this year’s event was a fruitful one for us with many enquireies coming our way.”
Another Al Masaood partner, TubeFit Engineers, provided an overview of its solutions for leakage points and fugitive emissions, including high-pressure fittings for hydrogen services. These next-generation solutions prioritise reliability, sustainability, and competitive pricing, said Vidyanand Dinkar and Sanjay Bengali, both Managing Partners of the company.
“We are a Mumbai-based manufacturer of instrumentation fittings and valves and a lot of equipment that goes into the oil & gas industry. We are a company with several ISO certifications and we’ve been in business for 25 years now. Our products have been developed in-house with our own engineering processes and standards and go through stringent testing and quality processes,” Dinkar said.
“We signed a partnership agreement with Al Masaood at last year’s Adipec and our assocation with such an established group has proved its importance. They have a very thorough understanding of and a great position in the local market, as they have been doing business successfully for so long.”
Bengali added: “We spent time speaking with our target customers and the market in general. We have spoken to end-users like Adnoc, as well as second rung users such as contractors and oilfiled equipment manufacturers. We are keen to push our products in this market and of course the strong presence of Al Masaood here and their stature is of great help. They are definitely hand-holding us and taking us to customers whom we woudl not have been able to reach on our own.”
Another partner, Lamtec, focused on optimising combustion processes, improving energy efficiency and reducing environmental impact. Lamtec’s advanced ignition systems, flame scanners, and measuring systems took centre stage at Adipec.
Oussama Lakhal from Lamtec’s sales operations said: “Participating in Adipec along with Al Masaood this year has proved to be very positive for Lamtec. We saw high footfall and high levels of interest in our products and services. The Al Masaood stand drew a lot of visitors due to the group’s reputation, and that was very beneficial for us.”
Long partnership with Al Masaood
Meanwhile at Quartzelec, an independent service provider for motors and generators, and another Al Masaood partner for over a decade, Steve Cooper, Director – Power Generation, said: “We predominantly look at the inspection and testing of high-voltage motors and generators, and then as required, the repair of these. We also offer condition monitoring with which owners and operators can determine the health of their machines while still in use.”
At Adipec Quartzelec presented its refined condition monitoring offerings that encompass more scope, and can tell in an instant if a machine needs to be taken offline before it does serious damage to itself.
Cooper added that Quartzelec’s relationship with Al Masaood has been very very good. “They are very supportive of what we do and in fact we go to many joint meetings together to customers and then design and provide solutions to them.”
Another Al Masaood partner, PACT, exhibited a range of customer-oriented, cost-effective solutions, including RO desalination systems, sewage treatment systems and filtration systems, which address industry challenges and opportunities in the waste and wastewater treatment segments.
A PACT spokesperson said: “Our association with the Al Masaood group has been a fruitful one, though it is still a young partnership. We initiated the partnership with them around three years ago and we have gone from strength to strength since then. We participated in last year’s Adipec as well with them.
“Al Masaood is of course a very large entity in Abu Dhabi and the UAE and has a big presence in the oil & gas sector, along with a lot of contacts in the industry. This really helps us, as they can get us good leads which we can follow up and convert. It has been a great partnership so far.
“This year’s Adipec has surpassed last year’s in terms of not only visitor numbers but also really meaningful footfall of people who matter to us. We’ve had quite a few promising interactions with prospective customers. We believe this is also another added benefit of being located in the huge Al Masaood stand at the event.”
Apart from its partners, Al Masaood’s in-house brands and entities were also well represented at its Adipe stand. The Al Masaood Power Division, for example, showcased the Nidec Leroy-Somer brand of electrical products.
Jad Nasr, Manager, Leroy Somer, said: “Nidec Leroy-Somer and Kato Engineering are leading manufacturers of alternators and motors. We are here at Adipec representing the service and after sales part of the brands. The services we provide include complete overhaul of generator alternators and motors. Also, this time at Adipec we presented two solutions for the Automatic Voltage Regulators or AVR, which has dual back-ups. We also presented monitoring systems for alternators
“Al Masaood is the service partner of Nidec Leroy-Somer and Kato Engineering in the region and we have facilities where we are building a state-of-the-art workshop for overhaul of the entire Nidec Leroy-Somer and Kato range of products.”
Al Masaood a one-stop-shop for solutions
Meanwhile, PESD, one of the leading businesses within the Al Masaood Industrial Group, is a one stop shop for solutions in its fields. Alam said the divion focuses mainly ion oil & gas but is now also into nuclear, power and utility.
“Our core activity is the supply, installation and commission, refurbishment and site activities. We’ve recently won some big projects to which will offer our services. We are also involved in water and waste water projects,” Alam said.
“At Adipec this year, we saw great interest in our products and services, with enquiries from several companies. We are also looking more into sustainability in the products and services that we provide. We are bringing in new technolgies with sustainable solutions.
“This year, we rolled out the latest technology from some of our esteemed partners across the energy spectrum, including the oil & gas, utilities, power and nuclear, and manufacturing. These offerings prioritise safety and environmental protection and are designed to support the highest safety standards, further cementing Al Masaood PESD’s reputation as a leader in revolutionising the energy industry while driving sustainable and efficient practices,” Alam said.
Among the most innovative decarbonisation solutions that Al Masaood talked about at Adipec was an injection pump that actually injects collected CO2 back into the ground.
Tarek Khodair, Sales Director of Al Masaood Power Division, explained: “There are companies that collect the CO2 from the atmosphere in places of high concentration, such as at industrial sites. They then liquefy it, mix it with other agents, which may include substances like sea water. And then they need an injection pump that can inject it under high pressure into the ground or soil or rock formation. This helps get rid of the excess CO2 in the industrial processes.
“We’ve just started assembling this new product recently and it is part of Al Masaood’s sustainability initiative, in line with the future plans and vision of countries in the region of eliminating carbon emissions. This is a small contribution from our division into this effort. And it was is one of the new areas for us at this year’s Adipec.”