Swaidan Trading’s Commercial Vehicles & Heavy Equipment Division recently hosted the annual Al Naboodah Family Carnival Day at Springdales School, Al Quoz, Dubai.
The event welcomed esteemed customers and their families to enjoy a day filled with fun and engagement. The complete line-up of products – featuring renowned brands such as DAF, Zhongtong, Ashok Leyland, VDL and Maxus – was showcased at the venue, providing guests with the opportunity to interact with the team and gain insights into the offerings.
Two vehicles showcased at the event had earlier clinched a prestigious award in the Middle East, with the Ashok Leyland Partner truck named the ‘Outstanding LCV Truck,’ while Zhongtong’s 12-metre coach being recognised as the ‘Coach of the Year’.
With over 1,000 attendees, the evening buzzed with activities and games for all age groups, including quizzes, face painting, rides and prize distributions. Live entertainment, featuring dance shows and instrumental performances, added to the lively atmosphere.
Swaidan Trading enhances customer experience
The aim of these activities was to nurture a deeper connection between Swaidan Trading and its customers beyond the realm of business, and enhance the overall experience of both customers and members of the organisation with each other. As such, the event highlighted Swaidan Trading’s dedication to cultivating long-lasting relationships with its valued customers.
As a part of the Al Naboodah Group, Swaidan Trading caters to both the government and private sectors, offering high-quality brands across a range of applications. From transportation solutions such as worker buses, city buses, school buses and luxury coaches to heavy equipment like trucks, forklift trucks, cranes and compressors, Swaidan Trading delivers comprehensive solutions.
While giving details on the Family Carnival Day, the statement from Swaidan Trading also added: “With a track record of consistently strong sales performance and dedicated after-sales support spanning three decades, Swaidan Trading has solidified its position as the market leader in commercial vehicles and equipment in the UAE, earning the trust of countless clients across the region.”