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Nixon Hire boss reveals plan to enter new markets

Graham Nixon eyes the UAE and Oman as potential markets for Nixon Hire’s three-year plan to establish GCC branches outside of Qatar

Nixon Hire boss reveals plan to enter new markets
Nixon Hire boss reveals plan to enter new markets

Managing director of Nixon Hire, Graham Nixon, has revealed that he expects his company to be active in at least two additional GCC markets within the next three years.

Nixon Hire’s GCC operations are currently limited to the Qatari market, but the UK-headquartered firm is looking to expand as part of its joint venture with equipment distributor, Q-FAB.

In an interview with PMV, Nixon said that the UAE and Oman are the most likely candidate markets.

“[We] want to be present in other markets,” he explained.

“We want to enter Oman and the UAE through our joint-venture with Q-FAB. For this, we are following a three year plan. By the end of this period, we’d like to be in at least two markets outside of Qatar,” Nixon revealed.

The rental company is also looking to enter Qatar’s used-equipment sector, sourcing second-hand machinery from its British base.

“We’re making significant inroads in used-equipment finance,” commented Nixon.

“Nixon Hire is huge in the UK, and we plan to take advantage of this with an aggressive business strategy for 2015. Our plan is to bring good-quality, used equipment into Qatar from our UK fleet.

“We’ll mix this up with new equipment from Q-FAB to stimulate growth,” he said.

For comprehensive analysis of the GCC’s equipment rental sector, including additional perspectives from Peax and Rapid Access, check out the February 2015 issue of PMV Middle East.