Al Masaood Power Division (Al Masaood Group)
Rasso Jorg Bartenschlager,General Manager, Al Masaood Power Division
Al Masaood Power Division has established a long-standing reputation within the power industry in the UAE ince 1972 and has developed expertise in marine propulsion and power generation systems, representing the brands MTU, Leroy Somer and Volvo Penta in the UAE and Bahrain and providing the highest standards of sales and after sales services. Its vast list of clients include the UAE government departments, civil defence, armed forces, oil and gas companies, and private owners, through to industrial and commercial organisations.
The division’s facilities include a main workshop in Abu Dhabi Industrial City, two branches in Dubai Maritime City, Dubai, one branch in Bahrain at Al Hidd Industrial Area, and one branch in Sharjah, in addition to mobile workshops. The training centre also present on site includes three classrooms, 13 training engines and three simulators.
Earlier this year, Al Masaood Power Division and Nidec Leroy-Somer joined forces to establish a one-stop service workshop in the Gulf region and provide aftersales support for alternators that are manufactured under the Leroy-Somer and Kato Engineering brands.
The new agreement is an expansion to the existing partnership of both parties, combining their efforts and expertise to address the growing demand for world-class aftersales support platforms within the regional electrification market. Under the partnership, Al Masaood Power and Nidec Leroy-Somer will jointly have progressive in-house service capabilities as its differentiating factor to offer superior services in diagnostics, repair and overhauls. These include spare parts and retrofitting of alternators on-site or in the repair and overhaul workshop.
Rasso Jorg Bartenschlager, general manager, Al Masaood Power Division, estimates demand for mission critical as well as sustainable energy solutions like microgrids, waste to energy and alternative fuel and storage solutions to increase in 2022.
“Rental equipment, in particular, power generation products, will become another added value stream to our business. With investments adding sustainable and efficient products, Al Masood can make a change to the environment. We also have the opportunity to expand maintenance, repair and overhaul of electric motors and alternator activities to Bahrain, Kuwait and Oman,” he says.
Rasso comments on how digital transformation is helping future proof the business. “Digital transformation is vital to future proof business activities. Therefore, Al Masaood, took the opportunity during the pandemic to give extra attention, and implemented ‘Project Tajdeed’. This project’s primary focus is to enhance processes and procedures, to eliminate non value adding activities and to digitize the complete workflow,” he says.
Al Masaood is a privately held and highly diversified Group based in Abu Dhabi. Its companies and partnerships span activities and expertise in 18 different market segments. Its primary goal is growth through a deep understanding of its marketplace, the quality of its products and services and an uncompromising quest for customer satisfaction. From its early foundations as a small trading house some 50 years ago, Al Masaood has become one of the largest integrated industrial, commercial and service organisations in the Middle East. The Al Masaood Company holds Abu Dhabi Chamber of Commerce registration number one.
