Hitachi Construction Machinery Middle East Corporation (HMEC) has signed a dealership agreement with Middle East Development Co. (MEDEVCO) for Lebanon.
MEDEVCO represents brands such as Bomag, Compair, Hino, New Holland Agriculture, and Sandvik in Lebanon. The Hitachi dealership announcement was made officially at the Project Lebanon 2018 expo in June 2018 where a brand new ZX55U-5A was on display at MEDEVCO’s booth. The company plans to introduce Hitachi’s excavator models ZX200LC-5G, ZX330LC-5G and ZX350LCH-5G in the coming months.
MEDEVCO was founded in 1977 by Alwan Charabati as the exclusive dealer of Fiat-Allis earthmoving machinery in Lebanon. Since then, it has diversified its portfolio of brands to cater to the growing requirements of the Lebanese construction industry. The post-war construction boom has seen MEDEVCO achieve 25% market share in hydraulic excavators, and the company is capitalizing on this success to re-instate Hitachi as a premium Japanese brand of construction machinery in Lebanon.
