IVECO has appointed Ghassan Aboud Group as the distributor of its OK Trucks brand of preowned vehicles in the UAE.
Jawed Ali Khan General Manager of Ghassan Aboud Commercial Vehicles and Heavy Equipment, said:“Since the beginning of the partnership with CNH, the strategy was three-pronged – develop and grow new product sales, reduce the cost of ownership for the end-user through the availability of competitively priced genuine spares and to develop secondary and used product sales. The latest addition consolidates our product line and completes our offering for commercial trucks to our customers in the MEA region. We are immensely gratified that despite the havoc that this pandemic unleashed on worldwide markets GAC was able to successfully follow and implement the roadmap for IVECO brand development in our territories.”
Massimiliano Perri, Iveco OK Trucks director, commented: “We are extremely pleased to enhance our partnership with Ghassan Aboud Group which now also adds the Iveco OK Trucks pre-owned to their current business portfolio; with this in mind we are now ready to enter another challenging year, the 2021, proud and confident in having another strong OK Trucks partner on our side in this extremely important region.”
Alberto Pellegrini, area manager – Middle East and Egypt, Iveco OK Trucks, said: “When mentioning Ghassan Aboud there are many factors able to boost immediately the level of Iveco pre-owned brand awareness in the whole Middle East and African markets. Starting from their highly reputable name which goes beyond the Middle East, to their outstanding ability to move things forward quickly and last but not least their outstanding financial strength, very often making the real difference between winning or losing a deal.”