INEOS Automotive has appointed its first retail partner for the Grenadier 4×4 in the Middle East, Adamas Motors, to operate dealerships in the UAE and Bahrain
The manufacturer is striking agreements with retail and aftersales partners around the world to establish up to 200 sales and service points for the July 2022 launch of the Grenadier. These partners will implement a first-class global aftersales blueprint developed by INEOS together with Robert Bosch GmbH over the last three years. Retail partners will form the backbone of the service network, with additional geographical coverage provided by hand-picked Bosch Car Service outlets.
The comprehensive service network means most customers will never be further than 50km away from an INEOS-accredited workshop. Owners needing support in locations further afield will have access to over 10,000 Bosch Car Service outlets in 150 countries. Where spare parts are not on the shelf, INEOS is targeting delivery to major markets within 24 hours.
“We wanted to give customers the choice of how much they wanted to see us, which means providing a full combination of digital and physical options,” said Mark Tennant, Commercial Director at INEOS Automotive. “Customer convenience, parts availability, service quality: we are focusing on getting the basics right, giving customers the buying experience they want and the aftersales support they need.”
“If preferred, customers in our main markets will be able to buy their Grenadier online, including organising vehicle finance and handling any part exchanges. But we fully accept that most will want to try before they buy, for which having an extensive network on the ground is essential.”
INEOS’s announcement comes as the company opens for online reservations for the Grenadier. Some 75,000 people have now raised their hands as prospective buyers of the vehicle. These ‘handraisers’ will be able to place a build reservation from 30th September, for an exclusive two-week period. From 14th October, reservations will be open to everyone else.
Deliveries of the Grenadier will begin in July 2022.