Stellantis Middle East has launched a sales, servicing and spare parts (3S) facility for seven automotive brands in Riyadh, Saudi Arabia, in partnership with automotive services company Petromin.
Spanning 12,000m2, the new facility in the Khurais Road automotive district will feature a dedicated 3S facility for Jeep brand including the Jeep Lounge concept combining social, F&B and showroom space as part of a community-driven approach to automotive retail. The complex will also include a multi-brand 3S space for Dodge, Chrysler, RAM, Fiat and Abarth, along with a standalone Alfa Romeo dealership boasting a premium showroom space in line with the luxury Italian brand.
The launch of the facility marks the latest development in the partnership between Stellantis and Petromin which will greatly increase the footprint of Stellantis brands throughout KSA, including the launch of the Abarth brand in KSA for the first time.
Markus Leithe, group managing director, Stellantis Middle East, said: “At Stellantis, we are dedicated to elevating our brand portfolio in the Kingdom of Saudi Arabia by establishing a world-class retail network featuring ‘industry first’ innovations through our ongoing partnership with Petromin. As Saudi Arabia’s capital, Riyadh represents a key stage of these growth plans in the Kingdom, and the launch of these new facilities will provide the foundation for the introduction of an exceptional product offering from Stellantis in 2022.”
Kalyana Sivagnanam, CEO, Petromin, added: “We are extremely proud to be working alongside a global automotive leader such as Stellantis to supply and service their vehicles in Saudi Arabia. With almost five decades of experience in automotive services in the Kingdom, Petromin is well-placed to support Stellantis’ ambitious growth plans, which was demonstrated by our delivery of this mega facility in just two months and will be further proven by our completion of a further six showrooms in the coming weeks.”
As part of its accelerated plan to expand the footprint of Stellantis brands in Saudi Arabia, Petromin plans to launch the six additional facilities in Madinah, Makkah, Jubail, Riyadh’s King Abdulaziz Road, Abha and Dammam.