MiX Telematics has called on commercial vehicle owners and operators visiting automotive shows, to better educate themselves on the latest fleet management services.
According to the fleet management service provider, operators stand to gain enhanced operational efficiency. The firm said operators should focus on understanding technology that places a high emphasis on displaying telematics, rather than searching for the simplest way to reduce fuel costs and improve driver safety.
Brodie von Berg, head of sales and marketing at MiX Telematics Middle East, stated: “Shows specialised in automotive products should position fleet management technologies and solutions as a crucial part of the automotive sector, to tackle challenges facing vehicles and fleet owners and operators.”
Berg added: “The more the automotive industry uses telematics and fleet management solutions, the better will be the outcomes earned at macro and micro levels.”
Pointing to the rapid development of the telematics industry in Western markets, such as the UK and United States, the head of sales and marketing expects the same drive to propel other markets forward.
“Telematics solutions improve auto efficiency dramatically. Owners and operators of fleet of buses, vehicles and trucks have to look at telematics solutions as a necessity, and not just “lovely to have” enhancements as perceived today in many businesses in this part of the world,” commented Berg.
