Ford Motor Company has appointed Musa Tariq to the position of vice president and chief brand officer.
In his new job, Tariq will play a key role in Ford’s ongoing efforts to become an auto and mobility company, helping the firm to connect and engage with its customers.
Tariq will work with Ford’s marketing, communications, and senior management figures to define, build, and communicate the brand to stakeholders. His work will complement the vehicle nameplate brand marketing and communications activities already taking place within the company.
Commenting on Tariq’s appointment, Mark Fields, president and chief executive officer of Ford, said: “Our opportunity is to connect with even more consumers and stakeholders – some who have never done business with Ford before – through compelling and culturally relevant marketing and communications.
“Musa has led transformational work at some of the world’s most admired brands, and he is a leader known for challenging convention. We’re excited for him to bring his expertise, knowledge, and passion to Ford.”
Prior to joining Ford, Tariq was Apple’s global marketing and communications director for retail. In this role, he launched several initiatives designed to enhance the retail experience in almost 500 Apple stores and for more than 65,000 of the company’s employees internationally.
Tariq has also worked as senior director for social media and community at Nike, and global head of digital marketing and director of social media at Burberry. Earlier in his career, he held marketing- and advertising-related leadership roles at JWT and Saatchi & Saatchi Advertising.
