Al Masaood Tyres, Batteries and Accessories (TBA) Division, part of Al Masaood Group, has signed a strategic new distributorship agreement with Total Marketing Middle East (TMME), to distribute Total branded lubricants in Abu Dhabi and Al Ain.
The distributorship agreement will further reinforce the existing partnership that spanned over 20 years between Al Masaood TBA and Total Marketing Middle East. With the new agreement in place, Total Marketing Middle East is planning to increase its number of oil change outlets in the UAE, reinforcing its position as one of the market leaders and being able to expand its geographical reach in the country. Customers are also expected to benefit from the partnership as they will now have better access to premium quality lubricants.
Salah Adib, General Manager, Al Masaood TBA, said: “We are delighted to further strengthen our partnership with Total Marketing Middle East. It’s a powerful partnership that has remained solid over the years and has identified Total Middle East as one of our most reliable partners for more than two decades. We remain steadfast in our commitment to provide premium products and services to enhance the reputation of our brand and gain the trust of our customers.”
Karine Singh, Managing Director, Total Marketing Middle East, said: “Through our partnership with Al Masaood TBA, we were able to reinforce our presence in the lubricant industry in the UAE. Expanding our network of sales and support personnel and being in close proximity to our customers are key initiatives towards achieving that. Al Masaood is an excellent choice to forge a key partnership with as they have the right experience and knowledge, which has been earned through its many years of experience in quality control and after sales service.”