BKT tyres has introduced interactive features that enable users on its website to view in 3D over 300 products from the BKT tyre ranges. The new feature makes it possible to look at the tyres from various perspectives and in the minutest detail, thus assisting users in choosing the most suitable product for their needs.
The online experience is enhanced by the new BKT ‘video pills’, which accompany the 3D display of products. These videos feature experts from BKT talking about the main features and functions of the selected product. For example, by activating the videoclip it will be possible to see a tyre in the test stage and find out more about its technology and key features.