Al Masaood Tyres, Batteries and Accessories (TBA) Division has unveiled its new e-commerce portal for its multi-brand vehicle products and services, a move that will effectively synchronise the customer’s retail experience with their virtual experience.
The launch will level up and personalise the customers’ purchase experience. It will also meet the rising demand for seamless omnichannel shopping of top-notch vehicle solutions and services.
The new website enables Al Masaood TBA customers to make inquiries, book car maintenance services and purchase products from the comfort of their homes.
Customers have the option of visiting any of the Al Masaood TBA locations that are located across Abu Dhabi, Al Ain, and the Western Region for product installation, or enjoy home services by TBA’s specialised van assist and skilled technical team.
Amongst the products featured on the website are a wide range of Bridgestone tyres, being that Al Masaood TBA is the global brand’s exclusive partner in Abu Dhabi, Al Ain, and the Western Region.
Salah Adib, general manager of Al Masaood TBA Division, said: “The brand-new e-commerce platform adds value to and complements the shopping experience of customers at our retail locations. It is interactive, easy to navigate and contains comprehensive details about our solutions and services. This latest development reflects our strategic customer-focused business approach. With the new website, we are once again making convenience, innovation, and technology an intrinsic factor in every stage of our customers’ journey.”
The rollout of the website also forms part of Al Masaood TBA’s strategy to strengthen its digital presence.