Howard Dale, the managing director of Case Construction Machinery Shanghai Co Ltd (CCMS), has been honoured for his contribution to the city
Dale received the White Magnolia Award from Li Ming-Jun, Director for Foreign Business of Shanghai City, at a ceremony held in the Xijiao State Guest Hotel.
This prestigious award is one of the top honours presented by the Shanghai Municipal Government to foreign business people and wholly owned foreign enterprises in recognition for their contribution to the city’s economic performance, international relations, business environment, management standards and community development.
“It is a great honour and privilege to accept the prestigious White Magnolia Award,” said Howard Dale. “The white magnolia, Shanghai’s flower, symbolizes the city’s pioneering and entrepreneurial spirit, which powered its remarkable growth in the past decade. This award also recognises our company’s contribution to the city of Shanghai and China. For this, I would like to express my personal appreciation for the unfailing support of all CCMS employees.”
Established in 1999 as a wholly owned foreign enterprise, CCMS is part of CNH Global NV, a world leading equipment manufacturer belonging to the Fiat Group. Case opened the local market for compact construction equipment and went on to take a lead in the Chinese backhoe loader and skid steer loader markets.
“CNH strongly believes in the great potential of the Chinese market and since our establishment in 1999 we have invested heavily in building and developing business for our Case brand in this country,” added Howard Dale. “With the support of the Fiat Group and the considerable resources available to CNH Global and CNH International, we are committed to maintaining the growth of our business in China, and to continuing to contribute to Shanghai’s economic performance.”
