One of Qatar’s leading machinery and equipment suppliers Jaidah Group has entered into a JV with US engine giant Cummins in Doha.
Cummins Qatar will be based at a purpose-built facility in Doha’s Industrial Area which is opening this week. The two companies said at its launch, that it will provide both Cummins products and extensive after-sales service.
“Jaidah Group has been representing Cummins in Qatar for some time now and we have seen demand for its quality products rise among our customers,” said Jaidah Group’s COO, Bengt Schultz. “For this reason, both parties felt the time was right to open a dedicated Cummins-branded facility to bring all of Cummins’ products under one roof. This has led to the construction of the new facility.”
Shultz explained that Jaidah and Cummuins had been working together since June on the JV and that the deal ensure Jaidah’s exclusivity rights to the popular engine and power generation brand.
“We’re excited to announce the Cummins facility as an expression of our keenness to enhance and continue this rewarding relationship,” he added.
Cummins Middle East distribution managing director, Rachid Ouenniche, also commented: “This partnership was a natural fit for both parties and we’re delighted it continues to flourish. Cummins wants to maximise its profile in the rapidly-expanding Qatari market and Jaidah are, for us, the perfect partners to help us do this through this new entity. This is a massively important deal for both parties.”
He added: “Cummins has great expectations of this marketplace. Qatari customers are discerning and know what they want and we see this partnership as yet another vote of confidence in this dynamic country.”