Manitou, an internationally recognised European leader in rough terrain applications, had its latest telehandlers on display at the Big 5 PMV.
The company has been established in Dubai for four years. Working with the Almashari Group, its sole agent and dealer for the UAE market, Manitou has strengthened its position in the Middle East by positioning agents across Saudi Arabia, Qatar and Oman.
“If any requests come in, the agents issue the quotations, sales and service,” said Jean-Marc Chartier, area export sales manager, Manitou.
“This machine comes as a package, needed after-sales services, parts and further facilities – Alwashri has a very dedicated team based in Sheikh Zayed road.”
Manitou’s latest telehandlers were on prominent display at the Big 5 PMV. “Mainly working in construction and agriculture, our telehandlers reach around 18 meters – the highest in the market,” said Chartier. “All our competition’s machinery only reaches 17 metres. We have increased the size, why?
Because the market is asking for more, this is a new concept machine that we designed to comply with different areas in the market; the ice cooling system has been increased for greater productivity, as well as the capacity of the machine.
Chartier said that the company has more than 120 product models in its range.
“We can offer every kind of solution for customers – if you need to lift two tonnes there’s no point in getting a machine that can lift ten, for example. We have something for everyone. We can put in place any kind of machine depending on the required applications, and the quality of ground – if the ground is sandy or very dirty we suggest the rough terrain, for example.”
Having had a successful four years in the region so far, Chartier is optimistic that the company’s $1.4 billion turnover in 2006 will increase by 10-15% every year.