The distributor for the full range of Hyundai vehicles in the UAE, Juma Al Majid Est, has opened a new showroom in Deira, Dubai, with space to display its range of heavy commercial vehicles (HCV), including tractors, concrete mixer trucks and rigid dump trucks.
It comes at a time when Hyundai is looking to become a more serious player in the international truck market, aiming to be one of the top five truck producers within the next three years. A new line up of heavy commercial vehicles was launched last year in the UAE.
Attending the launch were the vice chairman of Juma Al Majid Group, Khalid Juma Al Majid, and Harry Choi, vice chairman of Hyundai Heavy Commercial Vehicles.
Choi told the assembled group of dignitaries and customers that he hopes the new showroom becomes a place to conduct successful business and grow the customer base.
Hyundai’s HCV division will pursue significant growth this year, said Choi, including running a second shift at its South Korean plant, and will continue to expand its commercial vehicle network, and introduce new models.
It is also expanding its production facilities, to include a factory in China opening this year, and a plant in Turkey to be opened in 2014.
Walaa Diab, national sales manager for the HCV division at Hyundai UAE, told PMV that the company has been investing solidly in the HCV sector, culminating in the launch of the new showroom.
“We have dedicated time and effort on the infrastructure to establish a solid base of HCV. Now we feel that we are ready and confident as a strong contender to compete with other established brands in UAE market.
“This confidence comes as result of our enhanced facilities and improved capabilities. Now we have strong armour against market competition that is fierce.”
Customers have access to service and support across the seven emirates, said Diab, with dedicated staff and technicians. Hyundai’s HCV range was first launched in the Emirates in 2011.
On display were four truck models, the HD 450L (45 tonne GCW) and HD 600L (50 GCW) tractors, the HD370S mixer with 9m³ capacity, and the HD370S dump truck, with 18m3 volume and GVW of 38 tonnes. The vehicles are built with arrange of Hyundai’s engines, including the 13L Euro II Powertec D6CA engine, generating maximum power of 300kW (410ps) @ 1900 rpm.
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