XGMA is using the Big 5 as a platform to showcase its H-Series wheel loaders in the Middle East.
The Chinese manufacturer is currently exhibiting at the PMV Live outdoor exhibition area for the second consecutive year.
XGMA used the space offered by the outdoor area to its advantage by exhibiting some of its H-Series loaders in the flesh. When compared to their predecessors, the latest generation of wheel loaders feature improved performance, higher efficiency and enhanced reliability.
“The wheel loader is our best-selling product,” said Rocky Wu, vice general manager of Xiamen XGMA Machinery Gulf. “Annually, XGMA sells approximately 36,000 wheel-loader units to the world. These machines are extremely popular.”
Also on display at the XGMA stand are excavators, motor grader and forklifts. The company also supplies products including backhoe loaders, bulldozers and skid-steer loaders, to the international construction market.
Whilst the manufacturer’s ambitions are global in nature, Wu pointed out that the Middle East represents a crucial market for XGMA.
“Our annual sales across this region are around $50m,” he said. “This is a very important market for XGMA. We do a lot of business in countries such as Saudi Arabia, Iraq, Libya and the UAE.”
As such, the Big 5 is a key component of the company’s regional strategy. The event has the power to draw potential buyers from across the Gulf, according to Wu.
“The Big 5 is the biggest construction exhibition in the Middle East,” he said. “A lot of customers come here. It gives them the opportunity to see our machines up close. In turn, it gives XGMA the opportunity to find new partners from across a wide geographical area.”
