GENAVCO delivered a trade show master class at the third instalment of INTERMAT Middle East.
Not content with securing one of the largest outdoor stands in a prime location, the UAE distributor packed its allotted space with a host of eye-catching machinery from the brands that it represents.
However, this wasn’t just a showcasing exercise; GENAVCO also took along a ten-strong team to engage with attendees and identify products that could meet their requirements.
The distributor, which forms part of Juma Al Majid Group, operates in four cities across the UAE: Abu Dhabi, Dubai, Sharjah and Al Ain. Founded in 1967 by His Excellency Jumal Al Majid, GENAVCO now represents 22 international brands, offering products such as trucks and pickups, heavy equipment, and lubricants.
As marketing manager Basim Amer explained, INTERMAT Middle East provides the ideal platform for GENAVCO to reach out to its target market.
“This isn’t the first time we’ve exhibited at INTERMAT,” he said. “This year, we have brought along a selection of heavy equipment with applications in the fields of construction and infrastructure. For example, we are showcasing machinery from Vögele and Hamm; both part of Germany’s Wirtgen Group. We are also displaying CompAir air compressors, Isuzu trucks and pickups, Shantui construction equipment, and JLG access platforms.
“Our participation in INTERMAT Middle East helps us support our customers both in Abu Dhabi and across the UAE,” Amer continued. “When it comes to construction, business is booming in Abu Dhabi right now, so it is important for us to have a strong presence here at the show.”
With its broad range of products, GENAVCO is hoping to take advantage of the UAE’s resurgent construction market. And appearances at trade shows such as INTERMAT Middle East form an important part of the company’s strategy for growth.
“The INTERMAT exhibition does a good job covering the field of construction machinery,” explained Amer. “As such, it is important for GENAVCO to be part of the show. By engaging with potential customers and displaying the different brands that we represent, we are able to provide business solutions to the UAE market. This will help us significantly in achieving our company’s vision.
“2013 was a successful year for GENAVCO,” he concluded. “The company performed very well, both in terms of market share and revenue. For these reasons, we are very optimistic about 2014 – especially in light of Dubai’s Expo 2020 win. The market is growing, and we believe that it has the potential to grow a lot more. GENAVCO is committed to playing its part in the ongoing success of the UAE.”
For full coverage of INTERMAT Middle East 2014, check out the February issue of PMV Middle East.
