Terex Cranes has introduced an app to provide multimedia information for machine operators.
Cranes Expert has been designed to provide easily accessible, accurate, and in-depth equipment operation for owners of Terex cranes.
The app collates resources including equipment brochures, datasheets, photography, 3D panoramic views at a single, digital location.
“Using the Cranes Expert app, customers can now see the full Terex story for themselves,” said Sven Ebinger, director of global communication and brand management for Terex Cranes.
“Our app goes well beyond the printed piece of literature. In one user-friendly programme, customers now have access to our entire media library,” he added.
Terex argues that by offering immediate, digital access to its crane equipment media library, it is helping its customers to make more informed purchasing decisions. Cranes Expert is available for tablets from Apple’s App Store and Google Play.
Once the app has been downloaded, an internet connection is no longer required in order to access the information, meaning that customers can use the programme anywhere on site.
“Terex Cranes has one of the industry’s most complete, accurate, and user-friendly electronic media databases,” said Ebinger.
“Technology has made it possible for us to move well beyond the printed datasheet, making a broad range of information available digitally in ways not possible with paper.
“Customers can, for example, now see a Terex all-terrain crane move from lift to lift within five hours, rather than just reading about it, and they can take a virtual test ride in the Superlift 3800 crane with the panoramic cab rather than simply looking at pictures,” he explained.
When an internet connection is present, Cranes Expert will automatically sync with Terex Cranes servers to download the latest items. A push notification system will alert users when updates are available.
“Cranes Expert is just one more example of how we are making Terex Cranes easier to do business with for the customer,” Ebinger concluded.
